Over the past few years, one pattern has repeated itself again and again: the account is active, content is being published, ad campaigns are occasionally turned on, yet the flow of leads depends mostly on luck. This article is built as a practical framework \u2014 so social media stops being \u201ccontent for the sake of content\u201d and becomes a controllable demand-generation channel with a clear funnel, KPIs, and a 90-day execution plan.<\/p>\n\n\n\n
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