{"id":1787,"date":"2020-02-09T23:04:39","date_gmt":"2020-02-09T23:04:39","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1787"},"modified":"2025-07-19T05:02:11","modified_gmt":"2025-07-19T05:02:11","slug":"lacoste-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/lacoste-logo\/","title":{"rendered":"Lacoste Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>Many famous people explain their achievements by just having fun. And it\u2019s actually the truth. What they fail to mention is that any achievement takes a huge effort, lots of money and labor.<\/p>\n\n\n\n\n\n<p>All of the above holds true for\nRen\u00e9 Lacoste. He enjoyed playing tennis. But his parents gave him no credit in\nthat field. Moreover, Rene was too far from being fit for sports and too old\neither. Rene\u2019s parents also made him prove his ambitions. It was either you\nbecome best of the best or quit that sport for good. What do you think was his choice? Let\u2019s find out!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/lacoste-logo\/#lacoste_logo_history\" title=\"Lacoste logo History\">Lacoste logo History<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/lacoste-logo\/#lacoste_logo_meaning\" title=\" Lacoste logo meaning \"> Lacoste logo meaning <\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/lacoste-logo\/#lacoste_logo_evolution_-_new_development_vector\" title=\"Lacoste logo evolution &#8211; New development vector\">Lacoste logo evolution &#8211; New development vector<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/lacoste-logo\/#lacoste_logo_font\" title=\"Lacoste Logo font\">Lacoste Logo font<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"lacoste_logo_history\"><\/span>Lacoste logo History<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Certainly! Here&#8217;s the optimized content: Fortunately, Rene persevered after his initial setbacks. He trained diligently and achieved the status of world number one at 22\u2014a testament to his dedication! Rene was passionate about tennis and sought to innovate within the sport. In the 1920s, tennis attire was notoriously restrictive, with woolen sweaters hindering movement. Rene Lacoste revolutionized this by introducing more practical apparel. He pioneered the polo shirt, which would soon feature the iconic Lacoste logo. <\/p>\n\n\n\n<p>The Lacoste logo, depicting a crocodile with an open mouth, was introduced in 1944, symbolizing his unique brand identity and recognition in fashion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084629\/Lacoste-logo-history.png\" alt=\"Lacoste logo history\" class=\"wp-image-1824\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084629\/Lacoste-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084629\/Lacoste-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084629\/Lacoste-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084629\/Lacoste-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"lacoste_logo_meaning\"><\/span> Lacoste logo meaning <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>However, there were some players who refused the new uniform. The thing is that it was simply bizarre those days. But most people appreciated all the advantages of the new clothes, invented by Lacoste. And what has a crocodile to do with Lacoste? Why is it in his logo? It is there due to Rene\u2019s nickname. He had never had enough skills in tennis, so he used to achieve victories through power and energy. Thanks to his aggressive playing manner, Rene\u2019s friends started to call him a crocodile. That\u2019s why he endowed his shirts with the crocodile depiction. And this is where Lacoste logo history originates from.<\/p>\n\n\n\n<p>Other people say that the Lacoste logo&#8217;s meaning is deeper. Brand&#8217;s history is linked to the <strong>dispute between tennis star Rene Lacoste and the French Davis Cup captain<\/strong>. They had a bet on a <strong>suitcase from crocodile leather<\/strong>, which the tennis player couldn&#8217;t afford then, so he made a bet: if Lacoste won, he would get a suitcase from the captain.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"lacoste_logo_evolution_-_new_development_vector\"><\/span>Lacoste logo evolution &#8211; New development vector<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When Rene grew tired of his career, he concentrated on what he loved about tennis most. He initiated the manufacturing of casual tennis clothing. Rene was among the first ones who have placed their logo in the most noticeable place. All the must-haves have been printed on tallies in order to be well hidden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084630\/Lacoste-logo-.png\" alt=\"Lacoste logo\" class=\"wp-image-1823\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084630\/Lacoste-logo-.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084630\/Lacoste-logo--300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084630\/Lacoste-logo--768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084630\/Lacoste-logo-.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/\">company<\/a> kept producing high-quality clothing for years. Has the logo changed? Well, once designed, the <a href=\"https:\/\/turbologo.com\">logo<\/a> hasn\u2019t been changed much. The crocodile, drawn by one of Rene\u2019s friends, has been being used from 1933 to 1984. And it has been transformed into something we all know and love afterward. The new Lacoste logo has adopted but a few minor changes since then.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"lacoste_logo_font\"><\/span>Lacoste Logo font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company\u2019s production is dressed in a unique and trim font. Its quality is actually the reason why it hasn\u2019t been altered or redesigned. Lacoste <a href=\"https:\/\/turbologo.com\/articles\/104-perfect-free-fonts-for-logo-design\/\">logo font<\/a> isn\u2019t just another lettering or an ordinary inscription. It\u2019s called <strong>Lacoste Sans<\/strong> and the company has reserved all the rights.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1647231301853\"><strong class=\"schema-faq-question\">What is the Lacoste logo?<\/strong> <p class=\"schema-faq-answer\">Lacoste or as many say Lacoste is a brand that produces clothes, shoes, perfume, watches, glasses and various leather products. The logo of this company looks very original &#8211; it is a crocodile with an open mouth and a raised tail.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231308244\"><strong class=\"schema-faq-question\">Why is the Lacoste logo a crocodile?<\/strong> <p class=\"schema-faq-answer\">One day Rene Lacoste was walking with the captain of the tennis team Allan Moore, in which he was a member. And he was looking at the shop windows, when in one of the shops he saw a bag made of crocodile skin. And then Rene asked the captain that if he won the upcoming game, he would give him this bag. Unfortunately, that game was lost then, but it was printed in the newspapers that Lacoste fought like a real crocodile in a fight. After a while, a friend of the athlete drew a cartoon of a crocodile with its tail raised and mouth open, Lacoste appreciated this drawing and asked to embroider the same on his outerwear. But when the athlete finished his sports career and started practicing once.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231313032\"><strong class=\"schema-faq-question\">What animal is the Lacoste logo?<\/strong> <p class=\"schema-faq-answer\">In addition to the familiar crocodile, other animals will appear on the logo &#8211; saola, Sumantran tiger, black nomascus, Burmese roofing turtle and northern thin-bodied lemurs.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231321118\"><strong class=\"schema-faq-question\">What side is the Lacoste logo on?<\/strong> <p class=\"schema-faq-answer\">The emblem in the form of a crocodile should be located just above the level of the seam of the collar fastener. The crocodile should be bright green, smooth, proportionally, with smoothly rounded ends. In the original, the crocodile is sewn on top of the fabric, using threads and fishing line.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231325559\"><strong class=\"schema-faq-question\">Why a Lacoste silver logo?<\/strong> <p class=\"schema-faq-answer\">In 2003, Christophe Lemar joined the Lacoste design team, and he decided to change the color of the crocodile to silver, although the logo in this form is present only on designer things. But in his opinion, soon there will be such a logo on all things, since this particular color was relevant at that time.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many famous people explain their achievements by just having fun. And it\u2019s actually the truth. What they fail to mention&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lacoste Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Lacoste crocodile logo history is all about aggression and passion for sports. 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Writing insightful content about marketing, design, and branding. Sharing practical tips on building and promoting brands online.\",\"url\":\"https:\/\/turbologo.com\/articles\/author\/victoriamaybach\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231301853\",\"position\":1,\"url\":\"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231301853\",\"name\":\"What is the Lacoste logo?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Lacoste or as many say Lacoste is a brand that produces clothes, shoes, perfume, watches, glasses and various leather products. 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Writing insightful content about marketing, design, and branding. Sharing practical tips on building and promoting brands online.","url":"https:\/\/turbologo.com\/articles\/author\/victoriamaybach\/"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231301853","position":1,"url":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231301853","name":"What is the Lacoste logo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Lacoste or as many say Lacoste is a brand that produces clothes, shoes, perfume, watches, glasses and various leather products. The logo of this company looks very original - it is a crocodile with an open mouth and a raised tail.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231308244","position":2,"url":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231308244","name":"Why is the Lacoste logo a crocodile?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"One day Rene Lacoste was walking with the captain of the tennis team Allan Moore, in which he was a member. And he was looking at the shop windows, when in one of the shops he saw a bag made of crocodile skin. And then Rene asked the captain that if he won the upcoming game, he would give him this bag. Unfortunately, that game was lost then, but it was printed in the newspapers that Lacoste fought like a real crocodile in a fight. After a while, a friend of the athlete drew a cartoon of a crocodile with its tail raised and mouth open, Lacoste appreciated this drawing and asked to embroider the same on his outerwear. But when the athlete finished his sports career and started practicing once.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231313032","position":3,"url":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231313032","name":"What animal is the Lacoste logo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In addition to the familiar crocodile, other animals will appear on the logo - saola, Sumantran tiger, black nomascus, Burmese roofing turtle and northern thin-bodied lemurs.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231321118","position":4,"url":"https:\/\/turbologo.com\/articles\/lacoste-logo\/#faq-question-1647231321118","name":"What side is the Lacoste logo on?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The emblem in the form of a crocodile should be located just above the level of the seam of the collar fastener. 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