{"id":1785,"date":"2024-02-12T16:41:00","date_gmt":"2024-02-12T16:41:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1785"},"modified":"2025-07-23T11:22:24","modified_gmt":"2025-07-23T11:22:24","slug":"dr-pepper-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/","title":{"rendered":"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>Family secret recipe is always fun.\nAnd the ones that bring millions of income are even better! There are many\nrumors regarding such things. Today we are going to tell about a sweet soda\nbearing a legendary Dr.Pepper logo.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#logo_history\" title=\"Logo history\">Logo history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#old_drpepper_logo\" title=\"Old Dr.Pepper logo\">Old Dr.Pepper logo<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#drpepper_logo_evolution\" title=\"Dr.Pepper logo evolution\">Dr.Pepper logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#current_drpepper_logo_meaning\" title=\"Current Dr.Pepper logo meaning\">Current Dr.Pepper logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#drpepper_logo_font\" title=\"Dr.Pepper logo font\">Dr.Pepper logo font<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"logo_history\"><\/span>Logo history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/Dr.-pepper-first-bottle.png\" alt=\"Dr. Pepper first bottle\" class=\"wp-image-1838\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/Dr.-pepper-first-bottle.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/Dr.-pepper-first-bottle-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/Dr.-pepper-first-bottle-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/Dr.-pepper-first-bottle.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>First of all, the drink is the oldest carbonated beverage in the world. <a href=\"https:\/\/turbologo.com\/articles\/coca-cola-logo\/\">Coca Cola<\/a>, for example, was invented only a year later. <a href=\"https:\/\/turbologo.com\/articles\/pepsi-logo\/\">Pepsi<\/a> appeared eight years after Coca Cola and other famous ones were created even after that. So, Dr.Pepper truly was breakthrough in its own time. The question is, where does that modern and stylish name come from. Were they actually caring about naming those days? The legend has it that creator of the soda was working at a chemist\u2019s and fell in love with doctor\u2019s daughter. And he dedicated his creation to her father. He\u2019d better name it after the girl, wouldn\u2019t he? Well, the girl\u2019s name isn\u2019t as hot as a pepper. The epitome is probably describing his feelings more precisely.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Explore our gallery for inspiration on crafting a unique beverage logo, drawing from iconic designs like Dr. Pepper's.\r<\/pre>\n\n\n\n<p>However, there is another theory, which states that Dr.Pepper was just the right person help with brand promotion. And might be all what the name was about. Ads were stressing health benefits back then. It was said to be extremely useful is your body was demanding glucose. And the theory was a trustworthy one in XXI century. However, we know well today that sweet carbonated beverages aren\u2019t the best choice if you want to stay fit.<\/p>\n\n\n\n<p>The Dr Pepper logo was <strong>created by Nellie Eastland Kellner, a Waco artist, in 1890s<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"old_drpepper_logo\"><\/span>Old Dr.Pepper logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The very first logo included only\nDr.Pepper inscription. Dr.Pepper original logo inscription was written with\nwhite and vintage font, featuring a well-designed dot. Later on however, the\ninsignificant dot would be removed. The beverage taste resembles that of a\ncherry. That\u2019s why the background is light vinous.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-Pepper-old-logo.png\" alt=\"Dr. Pepper old logo\" class=\"wp-image-1841\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-Pepper-old-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-Pepper-old-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-Pepper-old-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-Pepper-old-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>In the after years, the drink will\nbe included in soldiers\u2019 rations all over Europe. And after that vintage\nDr.Pepper logo will be redesigned. Font, resembling Anvil, was crowning a cap.\nThe inscription is placed in bright burgundy streak. The overall image solution\nwill go down in history and we can enjoy it even today.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"drpepper_logo_evolution\"><\/span>Dr.Pepper logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"1700\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/dr.-pepper-history.png\" alt=\"Dr. Pepper logo history\" class=\"wp-image-1839\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/dr.-pepper-history.png 1200w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/dr.-pepper-history-212x300.png 212w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/dr.-pepper-history-768x1088.png 768w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/dr.-pepper-history-1084x1536.png 1084w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084620\/dr.-pepper-history.png\" data-full-size=\"1200x1700\" \/><\/figure>\n\n\n\n<p>The white inscription in bold remained on bottles up until the end of 50s. The company adopted a rebranding in 1958 as it seemed impossible to run business with the current design. Cans were colored dark vinous and a few bright yellow and red stripes were added. A thin typed inscription with notches was placed into altered Dr.Pepper <a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">logo oval<\/a>. There were some bubbles below that symbolized refreshing. But you could also see 10, 2 and 4 numbers inside of them. It was actually a recommended time for having another bottle of the soda.<\/p>\n\n\n\n<p>This variation would be used for\nquite a short time, and then a simpler, more habitual logo would take its\nplace, leaving only the font. Oval and inscription colors were going to switch\nplaces, as white looks better on a vinous background. Some curious novelties\nwere used in old Dr.Pepper logo. Strangely enough, they placed a gold, pointy\ntriangle below the oval. The point is that the symbol is more suitable for car\nservice company. What\u2019s more, overall style changes weren\u2019t unique or\nrevolutionary.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"current_drpepper_logo_meaning\"><\/span>Current Dr.Pepper logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-pepper-logo.png\" alt=\"Dr. pepper logo\" class=\"wp-image-1840\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-pepper-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-pepper-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-pepper-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084618\/Dr.-pepper-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Logo is still slight red shaded burgundy. All the bubbles variations are removed, <a href=\"https:\/\/turbologo.com\/logo-maker\">making the logo<\/a> simpler. Current logotype consists of the name against the shaped background. The background has been modified &#8211; colors between <strong>lettering and the background<\/strong> were reversed. So, the <strong>\u201cbubble\u201d effect<\/strong> became less noticeable, but still <strong>symbolizes refreshing<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"drpepper_logo_font\"><\/span>Dr.Pepper logo font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dr.Pepper logo font is actually a unique lettering &#8211; it is a <strong>bold italic sans serif font<\/strong>. It has been designed especially for the brand. A colorful inscription on a white <a href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/\">background<\/a> is back. However, Dr.Pepper logo font colors have been swapped and altered many times, so we believe that the current logo variation will be altered again soon.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Family secret recipe is always fun. And the ones that bring millions of income are even better! There are many&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr. Pepper Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Old Dr.Pepper logo inscription was written in white, vintage font and featured a well-designed dot. Vintage Dr.Pepper logo is getting simple with every rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Old Dr.Pepper logo inscription was written in white, vintage font and featured a well-designed dot. Vintage Dr.Pepper logo is getting simple with every rebranding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T16:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T11:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png\",\"width\":1024,\"height\":600,\"caption\":\"Dr. Pepper can\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/\",\"name\":\"Dr. Pepper Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#primaryimage\"},\"datePublished\":\"2024-02-12T16:41:00+00:00\",\"dateModified\":\"2025-07-23T11:22:24+00:00\",\"description\":\"Old Dr.Pepper logo inscription was written in white, vintage font and featured a well-designed dot. Vintage Dr.Pepper logo is getting simple with every rebranding.\",\"breadcrumb\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/turbologo.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Pepper Logo Design \\u2013 History, Meaning and Evolution\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#webpage\"},\"author\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#\/schema\/person\/58a6a519631095ec516d5f0101c9d0d1\"},\"headline\":\"Dr. Pepper Logo Design \\u2013 History, Meaning and Evolution\",\"datePublished\":\"2024-02-12T16:41:00+00:00\",\"dateModified\":\"2025-07-23T11:22:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#webpage\"},\"wordCount\":689,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/turbologo.com\/articles\/#\/schema\/person\/58a6a519631095ec516d5f0101c9d0d1\",\"name\":\"Victoria Maybach\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/227e182dfb1b824e5a150c453121a92b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/227e182dfb1b824e5a150c453121a92b?s=96&d=mm&r=g\",\"caption\":\"Victoria Maybach\"},\"description\":\"SEO specialist, link builder, and blog editor at Turbologo. Writing insightful content about marketing, design, and branding. Sharing practical tips on building and promoting brands online.\",\"url\":\"https:\/\/turbologo.com\/articles\/author\/victoriamaybach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution | Turbologo","description":"Old Dr.Pepper logo inscription was written in white, vintage font and featured a well-designed dot. Vintage Dr.Pepper logo is getting simple with every rebranding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/","og_locale":"en_US","og_type":"article","og_title":"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution | Turbologo","og_description":"Old Dr.Pepper logo inscription was written in white, vintage font and featured a well-designed dot. Vintage Dr.Pepper logo is getting simple with every rebranding.","og_url":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/","og_site_name":"Design, branding and business \u2013 The Official Turbologo blog","article_published_time":"2024-02-12T16:41:00+00:00","article_modified_time":"2025-07-23T11:22:24+00:00","og_image":[{"width":1024,"height":600,"url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png","path":"\/var\/www\/html\/wp-content\/uploads\/2020\/02\/Dr.-pepper-can.png","size":"full","id":1837,"alt":"Dr. Pepper can","pixels":614400,"type":"image\/png"}],"twitter_card":"summary","twitter_misc":{"Written by":"Victoria Maybach","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/turbologo.com\/articles\/#organization","name":"Turbologo","url":"https:\/\/turbologo.com\/articles\/","sameAs":["https:\/\/www.instagram.com\/turbologo_com\/","https:\/\/www.pinterest.com\/turbologo\/"],"logo":{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/#logo","inLanguage":"en-US","url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg","contentUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg","width":500,"height":500,"caption":"Turbologo"},"image":{"@id":"https:\/\/turbologo.com\/articles\/#logo"}},{"@type":"WebSite","@id":"https:\/\/turbologo.com\/articles\/#website","url":"https:\/\/turbologo.com\/articles\/","name":"Design, branding and business \u2013 The Official Turbologo blog","description":"","publisher":{"@id":"https:\/\/turbologo.com\/articles\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/turbologo.com\/articles\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#primaryimage","inLanguage":"en-US","url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png","contentUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png","width":1024,"height":600,"caption":"Dr. Pepper can"},{"@type":"WebPage","@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#webpage","url":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/","name":"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution | Turbologo","isPartOf":{"@id":"https:\/\/turbologo.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#primaryimage"},"datePublished":"2024-02-12T16:41:00+00:00","dateModified":"2025-07-23T11:22:24+00:00","description":"Old Dr.Pepper logo inscription was written in white, vintage font and featured a well-designed dot. Vintage Dr.Pepper logo is getting simple with every rebranding.","breadcrumb":{"@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/turbologo.com\/articles\/dr-pepper-logo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/turbologo.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution"}]},{"@type":"Article","@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#article","isPartOf":{"@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#webpage"},"author":{"@id":"https:\/\/turbologo.com\/articles\/#\/schema\/person\/58a6a519631095ec516d5f0101c9d0d1"},"headline":"Dr. Pepper Logo Design \u2013 History, Meaning and Evolution","datePublished":"2024-02-12T16:41:00+00:00","dateModified":"2025-07-23T11:22:24+00:00","mainEntityOfPage":{"@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#webpage"},"wordCount":689,"commentCount":0,"publisher":{"@id":"https:\/\/turbologo.com\/articles\/#organization"},"image":{"@id":"https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084621\/Dr.-pepper-can.png","articleSection":["Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/turbologo.com\/articles\/dr-pepper-logo\/#respond"]}]},{"@type":"Person","@id":"https:\/\/turbologo.com\/articles\/#\/schema\/person\/58a6a519631095ec516d5f0101c9d0d1","name":"Victoria Maybach","image":{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/227e182dfb1b824e5a150c453121a92b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/227e182dfb1b824e5a150c453121a92b?s=96&d=mm&r=g","caption":"Victoria Maybach"},"description":"SEO specialist, link builder, and blog editor at Turbologo. Writing insightful content about marketing, design, and branding. Sharing practical tips on building and promoting brands online.","url":"https:\/\/turbologo.com\/articles\/author\/victoriamaybach\/"}]}},"_links":{"self":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1785"}],"collection":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/comments?post=1785"}],"version-history":[{"count":12,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1785\/revisions"}],"predecessor-version":[{"id":17957,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1785\/revisions\/17957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media\/1837"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media?parent=1785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/categories?post=1785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/tags?post=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}