{"id":1781,"date":"2024-02-12T16:03:00","date_gmt":"2024-02-12T16:03:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1781"},"modified":"2025-05-27T06:12:37","modified_gmt":"2025-05-27T06:12:37","slug":"fanta-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/fanta-logo\/","title":{"rendered":"Fanta Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>What sparkling drink is the best? The answer depends on your tastes of course, but there is a certain general rule. The market is ruled by those with the most captivating ads. There isn\u2019t much difference between carbonated beverages. And that\u2019s why the key to success is a proper branding and a balanced design. In today article, we\u2019ll tell you a story of tremendously popular Fanta Orange brand and its logo.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/fanta-logo\/#fanta_logo_history_-_catering_for_victory\" title=\"Fanta Logo History &#8211; Catering for victory\">Fanta Logo History &#8211; Catering for victory<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/fanta-logo\/#old_fanta_logo_evolution\" title=\"Old Fanta logo evolution\">Old Fanta logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/fanta-logo\/#fanta_logo_meaning\" title=\"Fanta logo meaning\">Fanta logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/fanta-logo\/#fanta_logo_font\" title=\"Fanta logo font \">Fanta logo font <\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"fanta_logo_history_-_catering_for_victory\"><\/span>Fanta Logo History &#8211; Catering for victory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/coca-cola-logo\/\">Coca-Cola<\/a> used to invigorate soldiers on the frontlines back in 40s. However, a Nazi fleet cut off supply routes and numerous stoppages took place. The situation was growing critical and a bold plan was developed. They decided to build a new factory right in Europe rather than bypassing a blockade. That\u2019s when Fanta logo history begins. The very first formula included apple leftovers and buttermilk! However, the name was more palatable. What does the name mean? It\u2019s actually a shortening of \u201cFantasy\u201d, which was helping engineers to run a production.<\/p>\n\n\n\n<p>Thus, \u201cFanta\u201d first appeared in a logo, the <strong>Fanta emblem history started in 1940<\/strong>. The first logo was comprised of the word alone and it was enough back then. Only the third logo variation was endowed with some basic graphic design. Those were three orange spots, symbolizing both gas bubbles and oranges. And the funniest twist here is that Fanta didn\u2019t always have orange taste!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"old_fanta_logo_evolution\"><\/span>Old Fanta logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084622\/Fanta-old-bottle.png\" alt=\"Fanta old bottle\" class=\"wp-image-1835\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084622\/Fanta-old-bottle.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084622\/Fanta-old-bottle-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084622\/Fanta-old-bottle-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084622\/Fanta-old-bottle.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The first <a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">logo variation<\/a> worth of attention was created in 90s. They finally developed a plausible color combination. A contrast of blue, orange and green made the brand recognizable. A clear and trim Fanta <a href=\"https:\/\/turbologo.com\/articles\/choosing-font-of-logo\/\">logo font<\/a> was applied. A new millennium brought about more changes, but overall brand identics remained untouched.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084624\/Fanta-logo-history.png\" alt=\"Fanta logo history\" class=\"wp-image-1833\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084624\/Fanta-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084624\/Fanta-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084624\/Fanta-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084624\/Fanta-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Want to make your own drink logo? Explore <a href=\"https:\/\/turbologo.com\/logo-ideas\/food-logo\">food logo design<\/a> ideas in our gallery.<\/pre>\n\n\n\n<p>The most part of design experiments were conducted in the last decade. First of all, they altered that trim font. The most similar analogs are Jabberwub and Amoeba. However, the bubble style font didn\u2019t last long. A new wave of profound changes struck the <a href=\"https:\/\/turbologo.com\/logo-maker\">brand design<\/a> in 2017.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"fanta_logo_meaning\"><\/span>Fanta logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The main trademark color &#8211; orange, this color is represented in almost all logo versions and it is the basic of a <strong>&#8220;sunny&#8221; drink<\/strong>. Orange color is a combination of yellow and red, it means <strong>excitement and enthusiasm<\/strong>, it is considered an <strong>energetic color.<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"fanta_logo_font\"><\/span>Fanta logo font <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many things were changed, yet the most\nnoticeable alteration is shape of a bottle. The bottle has turned into\nsomething spiral and asymmetric. Perhaps it was supposed to resemble a\nsqueezed, juicy orange. However, the shape gist isn\u2019t reflected in the logo.\nRounded and bubbled font was replaced by a pointy one. Nevertheless, the font\nis actually a special design of Fanta. The logo has become pointy too. So, the only thing that\nlogo, font and bottle have in common is probably asymmetry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084623\/Fanta-logo.png\" alt=\"Fanta logo\" class=\"wp-image-1834\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084623\/Fanta-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084623\/Fanta-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084623\/Fanta-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084623\/Fanta-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The audience has faced new Fanta logo with a fair amount of suspicion. Critics say that the new design looks too twisted and annoying. And the bottle design is that of spoilage. However, critics\u2019 age is far from target group. They hardly purchase the beverage, because they know well that it\u2019s quite unhealthy. But kids and teenagers are happy to have another bottle of it. And, judging by popularity, they just enjoy the new design!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>What sparkling drink is the best? The answer depends on your tastes of course, but there is a certain general&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fanta Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Old Fanta logo had only one word \u201cFanta\u201d in it. Fanta orange logo and the word in particular are actually a shortening of \u201cfantasy\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/fanta-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fanta Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Old Fanta logo had only one word \u201cFanta\u201d in it. Fanta orange logo and the word in particular are actually a shortening of \u201cfantasy\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/fanta-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T16:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T06:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084625\/Fanta-bottle.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/fanta-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084625\/Fanta-bottle.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084625\/Fanta-bottle.png\",\"width\":1024,\"height\":600,\"caption\":\"Fanta bottle\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/fanta-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/fanta-logo\/\",\"name\":\"Fanta Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/fanta-logo\/#primaryimage\"},\"datePublished\":\"2024-02-12T16:03:00+00:00\",\"dateModified\":\"2025-05-27T06:12:37+00:00\",\"description\":\"Old Fanta logo had only one word \\u201cFanta\\u201d in it. 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