{"id":1746,"date":"2020-07-06T06:45:39","date_gmt":"2020-07-06T06:45:39","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1746"},"modified":"2021-06-23T19:50:33","modified_gmt":"2021-06-23T19:50:33","slug":"dynamic-logos","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/dynamic-logos\/","title":{"rendered":"Dynamic Logos \u2013 When and How to Use Them"},"content":{"rendered":"\n<p>Dynamic logos truly are a source of ado these days. They say nobody is interested in guessing the true meaning of a logo. They fear that business will descend into chaos if logo placed on a product will be slightly different from one in ad. However, we stated in some previous articles that a logo isn\u2019t necessarily clear and depicts what is being sold.<\/p>\n\n\n\n\n\n<p>Is Lacoste actually a crocodile farm? Ask your friends to draw the Lacoste logo. You are sure to get different logos. Nevertheless, the goal is reached, as people associate a logo with a product. What we are trying to say is that people memorize an image, not the way it has been drawn. A dynamic logo, in turn, helps to design that image.<\/p>\n\n\n\n<h2>What is a dynamic logo <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/25.gif\" alt=\"\" class=\"wp-image-6985\" width=\"566\" height=\"424\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/25.gif\" data-full-size=\"400x300\" \/><\/figure>\n\n\n\n<p>Basically, you will have not one, but a variety of standard logo designs, for every occasion, so to speak. It\u2019s an adaptive move and it\u2019s just what\u2019s needed today. Let\u2019s resort to psychology to get the gist of it all. Humans are naturally exposed to rhythmic influences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084407\/ef49e9530ba44b2db4709f521e725a4e.gif\" alt=\"\" class=\"wp-image-6988\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084407\/ef49e9530ba44b2db4709f521e725a4e.gif\" data-full-size=\"800x600\" \/><\/figure>\n\n\n\n<p>Some might say that rhythm is about music, not drawing or design. And the idea of making \u201csounding images\u201d is just a joke. However, there is a way of doing so, and our ancestors were quite familiar with it. It is an ornament and it\u2019s the oldest way of depicting rhythm. Polygonal and smooth lines of various <a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">shapes<\/a> and <a href=\"https:\/\/turbologo.com\/articles\/psychology-of-color\/\">colors<\/a> merge together, following a certain algorithm, and all of it ultimately turns into a \u201csounding\u201d ornament. And the dynamic logo is based upon the same principle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"500\" height=\"338\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084407\/XaDt.gif\" alt=\"\" class=\"wp-image-6987\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084407\/XaDt.gif\" data-full-size=\"500x338\" \/><\/figure>\n\n\n\n<p>So, the idea is far from being fresh or original. You have seen dynamic logos many times in your childhood. Do you still remember MTV? You surely have remembered big letters, glowing various colors. It even was animated, and you still remember it! The thing is that only mass media could afford it, as the logo was on TV 24\/7. And we have the internet nowadays, so animated logos are far more welcome.<\/p>\n\n\n\n<h2>How to make dynamic logo? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084407\/EB3E.gif\" alt=\"\" class=\"wp-image-6986\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084407\/EB3E.gif\" data-full-size=\"800x600\" \/><\/figure>\n\n\n\n<p>The main point of dynamic identity is to design at least a few logo and style variations and adjust your marketing strategy to apply those variations. The process is no different from ordinary <a href=\"https:\/\/turbologo.com\/articles\/rebrand-logo\/\">rebranding<\/a>. And don\u2019t forget that a proper rhythm is comprised of many themes. In terms of graphics, it takes a unified structure, strict rules and a fixed amount of repeating elements. Thus, it enables you to single out immutable details of your dynamic logo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084409\/%D0%9F%D1%80%D0%B5%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5.gif\" alt=\"\" class=\"wp-image-6982\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084409\/%D0%9F%D1%80%D0%B5%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5.gif\" data-full-size=\"800x600\" \/><\/figure>\n\n\n\n<p>And here is a company with thousands of dynamic logos. It is <a href=\"https:\/\/turbologo.com\/articles\/google-logo-design\/\">Google<\/a> and its Google Doodle. Extreme variability is compensated with a \u201cGoogle\u201d inscription in every variation and the site we all visit every day.<\/p>\n\n\n\n<p>In case you are confused and not quite sure how <a href=\"https:\/\/turbologo.com\/\">to make a dynamic logo<\/a>, just use an online maker to create the best dynamic identity. Experts will be glad to help you with that as it\u2019s more important to design a recognizable logo and only then alter it!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Dynamic logos truly are a source of ado these days. They say nobody is interested in guessing the true meaning&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic Logos \u2013 When and How to Use Them | Turbologo<\/title>\n<meta name=\"description\" content=\"Dynamic logo is actually your own logo redesigned to serve various purposes. Google Doodle is a perfect example of dynamic logo designing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/dynamic-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Logos \u2013 When and How to Use Them | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Dynamic logo is actually your own logo redesigned to serve various purposes. Google Doodle is a perfect example of dynamic logo designing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/dynamic-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-06T06:45:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T19:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif\",\"width\":800,\"height\":600,\"caption\":\"Dynamic Logos\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/\",\"name\":\"Dynamic Logos \\u2013 When and How to Use Them | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#primaryimage\"},\"datePublished\":\"2020-07-06T06:45:39+00:00\",\"dateModified\":\"2021-06-23T19:50:33+00:00\",\"description\":\"Dynamic logo is actually your own logo redesigned to serve various purposes. Google Doodle is a perfect example of dynamic logo designing.\",\"breadcrumb\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/turbologo.com\/articles\/dynamic-logos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/turbologo.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dynamic Logos \\u2013 When and How to Use Them\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#webpage\"},\"author\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17\"},\"headline\":\"Dynamic Logos \\u2013 When and How to Use Them\",\"datePublished\":\"2020-07-06T06:45:39+00:00\",\"dateModified\":\"2021-06-23T19:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#webpage\"},\"wordCount\":520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif\",\"articleSection\":[\"Logo design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/turbologo.com\/articles\/dynamic-logos\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17\",\"name\":\"Ilya Lavrov\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g\",\"caption\":\"Ilya Lavrov\"},\"description\":\"I'm a product and graphic designer with 10-years background. Writing about branding, logo creation and business.\",\"sameAs\":[\"http:\/\/ilyalavrov.com\"],\"url\":\"https:\/\/turbologo.com\/articles\/author\/turbologo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dynamic Logos \u2013 When and How to Use Them | Turbologo","description":"Dynamic logo is actually your own logo redesigned to serve various purposes. Google Doodle is a perfect example of dynamic logo designing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/turbologo.com\/articles\/dynamic-logos\/","og_locale":"en_US","og_type":"article","og_title":"Dynamic Logos \u2013 When and How to Use Them | Turbologo","og_description":"Dynamic logo is actually your own logo redesigned to serve various purposes. Google Doodle is a perfect example of dynamic logo designing.","og_url":"https:\/\/turbologo.com\/articles\/dynamic-logos\/","og_site_name":"Design, branding and business \u2013 The Official Turbologo blog","article_published_time":"2020-07-06T06:45:39+00:00","article_modified_time":"2021-06-23T19:50:33+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif","path":"\/var\/www\/html\/wp-content\/uploads\/2020\/07\/fetchmymeds_800x600.gif","size":"full","id":6984,"alt":"Dynamic Logos","pixels":480000,"type":"image\/gif"}],"twitter_card":"summary","twitter_misc":{"Written by":"Ilya Lavrov","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/turbologo.com\/articles\/#organization","name":"Turbologo","url":"https:\/\/turbologo.com\/articles\/","sameAs":["https:\/\/www.instagram.com\/turbologo_com\/","https:\/\/www.pinterest.com\/turbologo\/"],"logo":{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/#logo","inLanguage":"en-US","url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg","contentUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg","width":500,"height":500,"caption":"Turbologo"},"image":{"@id":"https:\/\/turbologo.com\/articles\/#logo"}},{"@type":"WebSite","@id":"https:\/\/turbologo.com\/articles\/#website","url":"https:\/\/turbologo.com\/articles\/","name":"Design, branding and business \u2013 The Official Turbologo blog","description":"","publisher":{"@id":"https:\/\/turbologo.com\/articles\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/turbologo.com\/articles\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#primaryimage","inLanguage":"en-US","url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif","contentUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif","width":800,"height":600,"caption":"Dynamic Logos"},{"@type":"WebPage","@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#webpage","url":"https:\/\/turbologo.com\/articles\/dynamic-logos\/","name":"Dynamic Logos \u2013 When and How to Use Them | Turbologo","isPartOf":{"@id":"https:\/\/turbologo.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#primaryimage"},"datePublished":"2020-07-06T06:45:39+00:00","dateModified":"2021-06-23T19:50:33+00:00","description":"Dynamic logo is actually your own logo redesigned to serve various purposes. Google Doodle is a perfect example of dynamic logo designing.","breadcrumb":{"@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/turbologo.com\/articles\/dynamic-logos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/turbologo.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Dynamic Logos \u2013 When and How to Use Them"}]},{"@type":"Article","@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#article","isPartOf":{"@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#webpage"},"author":{"@id":"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17"},"headline":"Dynamic Logos \u2013 When and How to Use Them","datePublished":"2020-07-06T06:45:39+00:00","dateModified":"2021-06-23T19:50:33+00:00","mainEntityOfPage":{"@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#webpage"},"wordCount":520,"commentCount":0,"publisher":{"@id":"https:\/\/turbologo.com\/articles\/#organization"},"image":{"@id":"https:\/\/turbologo.com\/articles\/dynamic-logos\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/07\/19084408\/fetchmymeds_800x600.gif","articleSection":["Logo design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/turbologo.com\/articles\/dynamic-logos\/#respond"]}]},{"@type":"Person","@id":"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17","name":"Ilya Lavrov","image":{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g","caption":"Ilya Lavrov"},"description":"I'm a product and graphic designer with 10-years background. Writing about branding, logo creation and business.","sameAs":["http:\/\/ilyalavrov.com"],"url":"https:\/\/turbologo.com\/articles\/author\/turbologo\/"}]}},"_links":{"self":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1746"}],"collection":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":9,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":9055,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1746\/revisions\/9055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media\/6984"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}