{"id":1669,"date":"2024-01-11T18:16:00","date_gmt":"2024-01-11T18:16:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1669"},"modified":"2025-05-27T06:52:50","modified_gmt":"2025-05-27T06:52:50","slug":"levis-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/levis-logo\/","title":{"rendered":"Levi&#8217;s Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>We all know well about gold-rush in the middle of 19th century. A possibility of getting rich in a few years attracted people from the whole world. And then Levi Strauss, just another entrepreneur, came up with an interesting idea. He decided to sell gold diggers special clothes instead of mining gold himself. And his Levis Emblem was placed on the clothes too.<\/p>\n\n\n\n\n\n<p>A fabric had to be very special to face gold diggers\u2019 needs. It had to be very sturdy and durable. So, Mr. Levi bought the fabric in French city of Nimes, and colored it blue. And the fabric was named \u201cDenim\u201d as it actually means \u201cfrom Nimes\u201d. The legend has it, that Levi sailed to San-Francisco on a totally loaded ship. And demand for his clothes turned out to be so high that Levi had to remove even sail of his ship to sew more clothes.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/levis-logo\/#levis_logo_history_-_the_oldest_clothes_brand_in_usa\" title=\"Levis Logo history &#8211; The oldest clothes brand in USA\">Levis Logo history &#8211; The oldest clothes brand in USA<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/levis-logo\/#levis_logo_meaning\" title=\"Levis Logo meaning\">Levis Logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/levis-logo\/#levis_logo_evolution\" title=\"Levis logo evolution\">Levis logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/levis-logo\/#levis_logo_font\" title=\"Levis Logo font\">Levis Logo font<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"levis_logo_history_-_the_oldest_clothes_brand_in_usa\"><\/span>Levis Logo history &#8211; The oldest clothes brand in USA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084711\/levis-history.png\" alt=\"Levis history\" class=\"wp-image-1685\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084711\/levis-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084711\/levis-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084711\/levis-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084711\/levis-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Levi Strauss and some other tailors patented buttoned, blue pants design in 1872. And this is considered the date of jeans invention. However, the word was made up only 70 years later. And the pants were called \u201coveralls\u201d. It quickly became a legend in its own rights. In general, there are many legends related to the brand. For example, they had to \u201cinterlock\u201d two passenger cars with jeans to reach destination.<\/p>\n\n\n\n<p>The legend gist was depicted by Original Levis <a href=\"https:\/\/turbologo.com\/logo-maker\">logo<\/a> <strong>in 1886<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084710\/levis-old-photo.png\" alt=\"Levis old photo\" class=\"wp-image-1688\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084710\/levis-old-photo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084710\/levis-old-photo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084710\/levis-old-photo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084710\/levis-old-photo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"levis_logo_meaning\"><\/span>Levis Logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The original version of the emblem depicted two horses pulling and tearing the jeans apart. Of course the jeans remained in one piece. It was a very recognizable brand thanks to depiction with no lettering. The thing was that all the gold diggers were coming from different countries. Thus, there was no common language. And even less people were educated. And the old Levis logo had only a <a href=\"https:\/\/turbologo.com\/articles\/image-file-formats\/\">picture<\/a> in it, so that everyone could get the gist. So, customers were asking for \u201cpants with two horses\u201d at the local stores.<\/p>\n\n\n\n<p>Another opinion is that Levis <strong>emblem depicts how the slave owners used to take a strong black man and tied him to two horses, after that he was set on fire and it was let to horses to rip this man.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084713\/levis-old-logo-.png\" alt=\"Levis old logo\" class=\"wp-image-1682\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084713\/levis-old-logo-.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084713\/levis-old-logo--300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084713\/levis-old-logo--768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084713\/levis-old-logo-.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"levis_logo_evolution\"><\/span>Levis logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084714\/levis-logo-history.png\" alt=\"Levi's logo history\" class=\"wp-image-1680\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084714\/levis-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084714\/levis-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084714\/levis-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084714\/levis-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Want to make your own apparel logo? Explore <a href=\"https:\/\/turbologo.com\/logo-ideas\/apparel-logos\">clothing logo design<\/a> ideas in our gallery.<\/pre>\n\n\n\n<p>The most popular jeans model was 501. It is unknown what does the name mean or what is the story behind it. The model had no belt holders as buckles were trendy back then. Jeans, like any other useful item, were being counterfeited. That\u2019s why they added a red label to back pocket. And they finally rebranded in 70s. Levis logo was completely altered and it took a <a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">shape<\/a> of bat wing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-tshirts.png\" alt=\"Levi's T-shirts with logo\" class=\"wp-image-1684\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-tshirts.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-tshirts-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-tshirts-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-tshirts.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>It was a deliberate choice really. The \u201cbat\u201d arch is actually a stitch on a back pocket. Brand name was written in capital letters in Levis logo. While \u201ce\u201d had to remain lowercase according branding rules. The move made the style unique indeed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-primary-logo.png\" alt=\"Levi's primary logo\" class=\"wp-image-1683\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-primary-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-primary-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-primary-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/01\/19084712\/levis-primary-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"levis_logo_font\"><\/span>Levis Logo font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Levis <a href=\"https:\/\/turbologo.com\/articles\/choosing-font-of-logo\/\">logo font<\/a> is original too. That implies you can\u2019t use it for your own commercial purposes. It is prohibited by copyrights. However, if you want some similar to <strong>Levis logo font<\/strong>, you might try <strong>URW Linear Wide Ultra Bold<\/strong>. This is the closest font we\u2019ve discovered so far.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>We all know well about gold-rush in the middle of 19th century. A possibility of getting rich in a few&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Levi&#039;s Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Levis original logo depicted two horses trying to tear jeans apart. Levis logo evolution brought about \u201cbat wing\u201d design and some original font as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/levis-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi&#039;s Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Levis original logo depicted two horses trying to tear jeans apart. 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