{"id":1653,"date":"2024-02-08T18:14:00","date_gmt":"2024-02-08T18:14:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1653"},"modified":"2025-03-20T07:26:27","modified_gmt":"2025-03-20T07:26:27","slug":"sony-ericsson-logo-design","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/sony-ericsson-logo-design\/","title":{"rendered":"Sony Ericsson Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>Companies pay tons of attention to image while running promotion campaigns as a well-noticeable brand is the best way to stand out from the crowd. But what is next? What actually happens when an advert did its job and the customers finally came to purchase your goods? Well, it is the goods that do the rest as even the most attractive packing isn\u2019t able to deliver you from dissatisfaction with the purchased. So, it is important to keep in mind that quality also matters. A story of Sony Ericsson logo is just about that. First things first, however.<\/p>\n\n\n\n\n\n<h2>Sony Ericsson logo history &amp; evolution<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084650\/Ericsson-logo.png\" alt=\"Ericsson logo\" class=\"wp-image-1759\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084650\/Ericsson-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084650\/Ericsson-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084650\/Ericsson-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084650\/Ericsson-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The story includes two powerful companies each located on the other part of the Earth. As you probably have guessed Ericsson <a href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/\">company<\/a> originates from Scandinavia. And Sony doesn\u2019t need introduction at all. Their cooperation in a field of mobile technologies eventually led to creation of a new brand. A unified Sony and Ericsson logo<strong> was introduced in 2001.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-logo.png\" alt=\"Sony Ericsson logo\" class=\"wp-image-1762\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The company\u2019s first creation struck hearts of millions as it was a well-developed gadget. Sophisticated design and ergonomics were interrelated with advanced software which was a huge breakthrough back in 2003. The smartphone featured a big, multicolor display, a variety of applications and it even was supporting many formats.<\/p>\n\n\n\n<h2>Sony Ericsson logo meaning<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084648\/Sony-Ericsson-logo-history.png\" alt=\"\" class=\"wp-image-1761\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084648\/Sony-Ericsson-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084648\/Sony-Ericsson-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084648\/Sony-Ericsson-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084648\/Sony-Ericsson-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>But a few labels could boast original naming. And initially it was the case with the company. The first logo variation was a static image of green and white ball. It symbolized a merge of \u201cS\u201d and \u201cE\u201d letters. But then, Sony Ericsson <a href=\"https:\/\/turbologo.com\/logo-maker\">logo design<\/a> was endowed with more distinctive features and final acquired its own name. They also added <strong>a moving wave and called it \u201cLiquid Energy\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-symbol.png\" alt=\"\" class=\"wp-image-1763\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/02\/19084647\/Sony-Ericsson-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2>Sony Ericsson logo font<\/h2>\n\n\n\n<p>A type used for logo and \u201cMake. Believe.\u201d slogan was called \u201cLato\u201d. It is of Sans Serif type and was created in 2010. There is <strong>a very similar font called Sony Sketch EF<\/strong>. And the name implies that its original <a href=\"https:\/\/turbologo.com\/articles\/font-psychology\/\">font<\/a> crated by Sony, so you can\u2019t use it due to copyright restrictions. However, Ericsson company fonts were \u201cHumanist Black\u201d and a very similar one called \u201cVerajja Bold\u201d, which were possible to use.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Want to make your own tech logo? Explore <a href=\"https:\/\/turbologo.com\/logo-ideas\/technology-logos\">tech logo design<\/a> ideas in our gallery.<\/pre>\n\n\n\n<p>The logo was really good and popular but it didn\u2019t help the company much. Unfortunately, the company considered sensor technology to be a failure. They implied that button phones era will last forever and failed themselves.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Companies pay tons of attention to image while running promotion campaigns as a well-noticeable brand is the best way to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Ericsson Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Sony Ericsson logo history begins with merge of two huge companies. Sony Ericsson logo meaning caters for the same process of merging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/sony-ericsson-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Ericsson Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Sony Ericsson logo history begins with merge of two huge companies. 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