{"id":1553,"date":"2024-12-13T00:24:00","date_gmt":"2024-12-13T00:24:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1553"},"modified":"2025-03-20T07:16:43","modified_gmt":"2025-03-20T07:16:43","slug":"air-jordan-jumpman-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/","title":{"rendered":"Air Jordan Jumpman Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>Michael Jordan biography is a story of ups and not downs. And Michael wasn\u2019t\u2019 nicknamed air jordan just for fun too. You can\u2019t believe your own eyes when watching videos featuring his abilities. It seems that Michael just gets into air and it looks like an expensive computer graphics. An ordinary man can stay in air for a split second at most. In case with Michael it\u2019s about a second. The whole <a href=\"https:\/\/turbologo.com\/articles\/nba-logo\/\">basketball<\/a> world can be divided into before and after Jordan. He has set new extremes for the game. His name is related to many scandals including branding ones. In this article we are going to tell you about Jordan Jumpman logo history.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#air_jordan_jumpman_logo_history\" title=\"Air Jordan jumpman logo History\">Air Jordan jumpman logo History<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#air_jordan_logo_evolution\" title=\"Air Jordan logo evolution\">Air Jordan logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#air_jordan_logo_meaning\" title=\"Air Jordan logo meaning\">Air Jordan logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#dramatic_sales_increase_for_nike\" title=\"Dramatic sales increase for Nike\">Dramatic sales increase for Nike<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"air_jordan_jumpman_logo_history\"><\/span>Air Jordan jumpman logo History<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Michael was very young when he got some serious money for the first time. The history of basketball was rerouted in 1982 as Jordan put his fateful ball into the basket. It was during national championship when <a href=\"https:\/\/turbologo.com\/articles\/nike-logo\/\">Nike<\/a> realized who is worth betting on. Michael was offered a 5 million contract and that\u2019s not the whole story. He was even getting royalties! The sum was unbelievable for those times. No other player had received that much money directly from brand. Direction was against it, the press was shocked and all the other players were protesting against it. As for Nike, the cooperation turned out being most fruitful.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084745\/The-Air-Jordan-Jumpman-History.png\" alt=\"The Air Jordan Jumpman, History\" class=\"wp-image-1583\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084745\/The-Air-Jordan-Jumpman-History.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084745\/The-Air-Jordan-Jumpman-History-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084745\/The-Air-Jordan-Jumpman-History-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084745\/The-Air-Jordan-Jumpman-History.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Maybe, it has defined Michael\u2019s temper to some extent or maybe he is just a freethinking person, but he doesn\u2019t tolerate rules imposing. Yet perhaps gods may do what cattle may not? At any rate, the king of air is unique and he knows it.<\/p>\n\n\n\n<p>The first logo was <strong>created in 1988 by Tinker Hatfield.<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"air_jordan_logo_evolution\"><\/span>Air Jordan logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Air Jordan 1 sneakers were initially developed for Michael Jordan in 1984. They were very expensive and of high quality. And it was the first item featuring Jumpman logo. It actually is Michael\u2019s silhouette. It is worth mentioning that the sneakers <a href=\"https:\/\/turbologo.com\">design<\/a> was created by Peter Moore, who also supervised rebranding for Adidas. It looks like Peter is both talented and gifted designer as he also created logo especially for Jordan. And the logo has become a legend along with Michael.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-original-logo.png\" alt=\"Air Jordan original logo creation\" class=\"wp-image-1581\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-original-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-original-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-original-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-original-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>And here is the story. Peter once noticed a small boy at the airport. The boy had a winged pilot symbol attached to his jacket. Peter kept the image in mind for some time and created Jordan\u2019s. That is why we can see a winged ball logo on them.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"air_jordan_logo_meaning\"><\/span>Air Jordan logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The logotype is called <strong>\u201cJumpman\u201d<\/strong> and is symbolyzed a stylized depict of Michael Jordan in Nike sneakers. Here the athlete is depicted at the time of the historic leap at one of the important matches in his career.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"dramatic_sales_increase_for_nike\"><\/span>Dramatic sales increase for Nike<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These sneakers didn\u2019t quite meet the league uniform requirements. And Michael was denied wearing these. However, as we have written before, Michael values freedom above anything else. And even a fine of 5000 dollars for each game didn\u2019t stop him. The king of air\u2019s appearance wearing Jordan\u2019s with a Jumpman logo resulted in 5 times sales boost for Nike which is deemed a complete success! Such cases are a rare sight indeed, but they prove that a proper ad truly means a lot.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084744\/The-Air-Jordan-Jumpman-Nike.png\" alt=\"The Air Jordan Jumpman, Nike\" class=\"wp-image-1584\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084744\/The-Air-Jordan-Jumpman-Nike.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084744\/The-Air-Jordan-Jumpman-Nike-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084744\/The-Air-Jordan-Jumpman-Nike-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084744\/The-Air-Jordan-Jumpman-Nike.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Another reason of the sneakers high sales is that it proved being perfect shoes for skaters. What\u2019s more, a special paint was developed for them. It changed its shades in a few ways, including classic Jordan\u2019s. Customers truly appreciated the solution and the shoes were selling like hot cakes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084747\/The-Air-Jordan-Jumpman-logo.png\" alt=\"The Air Jordan Jumpman logo\" class=\"wp-image-1582\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084747\/The-Air-Jordan-Jumpman-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084747\/The-Air-Jordan-Jumpman-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084747\/The-Air-Jordan-Jumpman-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084747\/The-Air-Jordan-Jumpman-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>There also are people who tried to profit from the idea. Some photographer stated in 2015 that it is his photo that was used to design Jordan\u2019s logo. However, his claims were rejected as his photo lacked the details which could be seen in the logo.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Michael Jordan biography is a story of ups and not downs. And Michael wasn\u2019t\u2019 nicknamed air jordan just for fun&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air Jordan Jumpman Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Jordan logo history was developing with Nike being Jordan\u2019s support. The Jordan logo means quite obviously a \u201cjumping man\u201d or a Jumpman as it is often called.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Jordan Jumpman Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Jordan logo history was developing with Nike being Jordan\u2019s support. The Jordan logo means quite obviously a \u201cjumping man\u201d or a Jumpman as it is often called.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T00:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T07:16:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-logo-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-logo-cover.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084748\/air-jordan-logo-cover.png\",\"width\":1000,\"height\":700,\"caption\":\"The Air Jordan Jumpman logo Cover\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/\",\"name\":\"Air Jordan Jumpman Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/air-jordan-jumpman-logo\/#primaryimage\"},\"datePublished\":\"2024-12-13T00:24:00+00:00\",\"dateModified\":\"2025-03-20T07:16:43+00:00\",\"description\":\"Jordan logo history was developing with Nike being Jordan\\u2019s support. 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