{"id":1450,"date":"2024-12-07T18:40:00","date_gmt":"2024-12-07T18:40:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1450"},"modified":"2025-05-27T19:38:54","modified_gmt":"2025-05-27T19:38:54","slug":"subaru-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/subaru-logo\/","title":{"rendered":"Subaru Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p class=\"p1\">Japanese quality has long become the stuff of legend. It can be a tiny camera or a giant industrial mechanism, but the quality remains that of the highest one possible. And Japanese cars surely are but another example here. Subaru is extremely popular due to precise assembling, high passability and many useful features. Company workers also purchase these cars and the logo characterizes them both. So, what are the origins of such an unusual and romantic symbol? Let\u2019s find out!<\/p>\n\n\n\n\n\n<h2 class=\"p3\">Subaru logo history<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084823\/Subaru-car.png\" alt=\"Subaru car 2020\" class=\"wp-image-1478\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084823\/Subaru-car.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084823\/Subaru-car-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084823\/Subaru-car-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084823\/Subaru-car.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Want to make your own car logo? Explore <a href=\"https:\/\/turbologo.com\/logo-ideas\/car-logos\">car logo design<\/a> ideas for inspiration.<\/pre>\n\n\n\n<p class=\"p1\">Most <a href=\"https:\/\/turbologo.com\/articles\/history-car-logos\/\">car brands<\/a> are named after their founders, and it also holds true for Japanese brands. But when it comes to Subaru it is not the case. So what does this beautiful Japanese word mean? The answer is rather simple. The six stars in the logo are \u201cSubaru\u201d, or \u201cpleiad\u201d in English. Those are six brightest stars in Pleiad cluster, which shine from a distant Taurus constellation. You can make them out even without a telescope, if the sky is clear at night. And the dark background in the<strong> <a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">logo symbolizes<\/a> the night sky, where four-pointed, chrome stars shine.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/The-Pleiades-Or-Seven-Sisters-Cluster.png\" alt=\"The Pleiades Or Seven Sisters Cluster\" class=\"wp-image-1482\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/The-Pleiades-Or-Seven-Sisters-Cluster.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/The-Pleiades-Or-Seven-Sisters-Cluster-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/The-Pleiades-Or-Seven-Sisters-Cluster-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/The-Pleiades-Or-Seven-Sisters-Cluster.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">Pleiad is one of the most romantic constellations. And Japanese cherish them. Kenji Kita, the first president of Subaru wanted an authentic name for a Japanese car. And he was first to make his dream come true. If you are a Japanese learner, you might have already noticed that a phrase \u201csix stars\u201d translation resembles a word \u201cSubaru\u201d to great extent. That is why there is a relation between the symbol and the constellation.<\/p>\n\n\n\n<h2 class=\"p3\">Subaru logo meaning<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084820\/Subaru-logo-symbol.png\" alt=\"Subaru logo symbol\" class=\"wp-image-1484\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084820\/Subaru-logo-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084820\/Subaru-logo-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084820\/Subaru-logo-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084820\/Subaru-logo-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">Japanese are known not only for their cars, but also for having love for meaningful words. Maybe it\u2019s their hieroglyphical writing that makes them put in numerous meanings into one sign. Anyway, that\u2019s what happened with Subaru logo. When the company was founded, six different companies were united. So, each of <strong>star in the logo symbolizes one of these six company.<\/strong><\/p>\n\n\n\n<h2 class=\"p3\">Subaru logo evolution<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/Subaru-logo-history.png\" alt=\"Subaru logo history\" class=\"wp-image-1480\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/Subaru-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/Subaru-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/Subaru-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084821\/Subaru-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">Just like many other car symbols, the logo remained slightly altered throughout the years. Trends have no hold on car symbols. Maybe it\u2019s a question of prestige and brand popularity. The stars in the logo were silver first, and then went gold on a <a href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/\">transparent background<\/a>. There were a few background color alterations, ranging from red to black with white dots. And finally, the stars were to their rightful, dark-blue background, where they truly belong.<\/p>\n\n\n\n<p class=\"p1\">Subaru logo is filled with oriental, Japanese atmosphere. If you need the logo, you can try our&nbsp;<a href=\"https:\/\/turbologo.com\/logo-maker\">logo generator<\/a>. It is absolutely free unless you\u2019ll try to use it with no alterations at all. Japanese lawyers truly honor copyright laws!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Japanese quality has long become the stuff of legend. It can be a tiny camera or a giant industrial mechanism,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subaru Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Subaru logo meaning is derived from six bright stars in pleiad cluster. Just like many other car symbols, Subaru logo remained almost immutable for years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/subaru-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subaru Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Subaru logo meaning is derived from six bright stars in pleiad cluster. Just like many other car symbols, Subaru logo remained almost immutable for years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/subaru-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-07T18:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T19:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084822\/Subaru-logo-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/subaru-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084822\/Subaru-logo-cover.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084822\/Subaru-logo-cover.png\",\"width\":1000,\"height\":700,\"caption\":\"Subaru emblem\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/subaru-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/subaru-logo\/\",\"name\":\"Subaru Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/subaru-logo\/#primaryimage\"},\"datePublished\":\"2024-12-07T18:40:00+00:00\",\"dateModified\":\"2025-05-27T19:38:54+00:00\",\"description\":\"Subaru logo meaning is derived from six bright stars in pleiad cluster. 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