{"id":1447,"date":"2025-02-07T19:29:00","date_gmt":"2025-02-07T19:29:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1447"},"modified":"2025-05-27T06:13:26","modified_gmt":"2025-05-27T06:13:26","slug":"fedex-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/fedex-logo\/","title":{"rendered":"FedEx Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p class=\"p1\">Sometimes it seems that the world wholly belongs to mega-corporations. And it is right to some extent. Every part of market has its giants. On the other hand, the world has never been closer to needs of every tiny manufacturer. Who could have thought that borders between business levels will grow that thin. Even a tiny company in China is able to send its production to any place in the world. It isn\u2019t expensive anymore. And you don\u2019t have to wait for long months to receive your package from China. Nevertheless, we have to thank mega-corporations for that. And FedEx express delivery, with internationally well-known logo, is the most responsible here. Today we\u2019ll tell you about their story of success.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/fedex-logo\/#fedex_logo_history_evolution\" title=\"FedEx logo history &amp; evolution\">FedEx logo history &amp; evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/fedex-logo\/#secret_rebranding\" title=\"Secret rebranding\">Secret rebranding<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/fedex-logo\/#fedex_logo_meaning\" title=\"FedEx logo meaning\">FedEx logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/fedex-logo\/#fedex_logo_colors_font\" title=\"FedEx logo colors &amp; font\">FedEx logo colors &amp; font<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"fedex_logo_history_evolution\"><\/span>FedEx logo history &amp; evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p1\">As many other companies FedEx entered market using the first and only logo. However, 20 years of the company\u2019s development didn\u2019t go in vain and they finally presented a new, well-balanced image in 1994. The company had no idea what kind of logo is necessary, so the choice was a hard one. More than 200 variations were scrutinized only to be rejected. Though some have passed the test and became <a href=\"https:\/\/turbologo.com\/logo-ideas\">ideas<\/a> for the final logo variations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084818\/Fedex-logo-history.png\" alt=\"Fedex logo history\" class=\"wp-image-1489\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084818\/Fedex-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084818\/Fedex-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084818\/Fedex-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084818\/Fedex-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">At some point, designers decided to show speed as it is the most important quality of federal express delivery service. But how can you depict something you can\u2019t see? Designers truly have to solve puzzles like this sometimes.<\/p>\n\n\n\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"secret_rebranding\"><\/span>Secret rebranding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-hidden-symbol.png\" alt=\"Fedex logo hidden symbol\" class=\"wp-image-1491\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-hidden-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-hidden-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-hidden-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-hidden-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">An <a href=\"https:\/\/turbologo.com\/articles\/image-file-formats\/\">image<\/a> change was discussed behind closed doors. And it is a rational behavior, as public reaction could affect a result which is not even ready yet.<\/p>\n\n\n\n<p class=\"p1\">And then some arrows came as a bliss. The arrows were supposed to show direction and add a lightning speed to the logo. And finally, they decided to leave a gap between lower part of \u201cE\u201d and \u201cX\u201d and design it as an arrow.<\/p>\n\n\n\n<p class=\"p1\">Following FedEx logo path it is easy to make your own logo nowadays. But usage of negative spacing was a tremendous breakthrough back then. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"fedex_logo_meaning\"><\/span>FedEx logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The FedEx logo has a hidden sence, it is reflected in complicated optical illusions &#8211; a thin white arrow between letters E and X. As a result FedEx logo means speed, perseverance, strive for perfection and an accuracy. Arrows, hidden by the means of it, were accepted as the best logo variation.<\/p>\n\n\n\n<h2 class=\"p3\"><span class=\"ez-toc-section\" id=\"fedex_logo_colors_font\"><\/span>FedEx logo colors &amp; font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo.png\" alt=\"Fedex logo\" class=\"wp-image-1490\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084817\/Fedex-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">An inscription development was based upon Univers 67 types, with its Bold Condensed and Futura Bold fonts. Though they had to be altered significantly to conceal the arrows. The choice of colors isn\u2019t accidental too, as combination of orange and purple stresses speed. Also, the combination is an allusion to previous FedEx symbols.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084819\/Fedex-express-car.png\" alt=\"Fedex express car\" class=\"wp-image-1486\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084819\/Fedex-express-car.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084819\/Fedex-express-car-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084819\/Fedex-express-car-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084819\/Fedex-express-car.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">It is worth mentioning that the <a href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/\">company\u2019s<\/a> divisions, such as \u201cFedEx freight\u201d possess their own logo variation. \u201cEx\u201d part of the name is colored differently for every division. As for the arrows, designers have somehow managed to hide them even into an Arab writing!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Sometimes it seems that the world wholly belongs to mega-corporations. And it is right to some extent. Every part of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FedEx Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"FedEx logo meaning is closely related to speed. There is no unified FedEx logo color, as each company division has its own coloring solution for \u201cEx\u201d part of the word.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/fedex-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FedEx Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"FedEx logo meaning is closely related to speed. 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