{"id":1441,"date":"2024-12-08T13:13:00","date_gmt":"2024-12-08T13:13:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1441"},"modified":"2025-05-27T19:36:07","modified_gmt":"2025-05-27T19:36:07","slug":"snapchat-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/snapchat-logo\/","title":{"rendered":"Snapchat Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p class=\"p1\">Contemporary world changes rapidly. Many people have just understood what the internet is. They have just learned to use it. And now all the foundations are changing again. The entrepreneurs invest every spare coin into social networks. People got used to their photo galleries and rereading summaries about their oh-so-important lifetime at nights. And then a snapchat application shows up and ruins it all. It is of no surprise that people, especially those in their 20s, tend to hate it. We\u2019ll try to explain today what you need a snapchat for. And we\u2019ll also tell you a thing or two about its image and logo. By the way, if you want to download the brand, you\u2019d better choose a vector format. Such images are much more convenient to use.<\/p>\n\n\n\n\n\n<h2 class=\"p3\">Snapchat logo history<\/h2>\n\n\n\n<p><strong>The logo history started in 2011. <\/strong>So, as we may perceive, there is a tiny ghost in the logo. It is literally a white sheet on a yellow background. But before we can to understanding of snapchat logo, we are bound to find out the meaning of the program.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084800\/Snapchat-first-logo.png\" alt=\"Snapchat old logo\" class=\"wp-image-1521\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084800\/Snapchat-first-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084800\/Snapchat-first-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084800\/Snapchat-first-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084800\/Snapchat-first-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">It is just a weird <a href=\"https:\/\/turbologo.com\/articles\/facebook-logo\/\">social network<\/a> when you first see it. The thing is that any content exists only a few hours before being deleted. Who might need a profile which doesn\u2019t keep your photos? But if you think of it in terms of security, it would make sense. And if the photo is deleted in a few hours, you can post just about anything and having no consequences on top of that. That is not the case however. First of all, the photos are still kept by a server. What\u2019s more, any user could make a screen shot.<\/p>\n\n\n\n<p class=\"p1\">Some say that the logo reveals ephemerality of everything that is important today and of all those investments too. And the project is very expensive. Google Corporation was ready to purchase it for 4 million dollars. As teenagers say however, it\u2019s not about it.<\/p>\n\n\n\n<h2 class=\"p3\">Snapchat logo meaning &amp; secret<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-symbol.png\" alt=\"Snapchat symbol\" class=\"wp-image-1525\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">So, why was the <a href=\"https:\/\/turbologo.com\/articles\/instagram-logo\/\">application<\/a> that popular? We are revealing the mystery now. As it turned out, it\u2019s about teenagers, who are quick to adapt to new tendencies. The ghost in a logo is a mockery of adults who try to be trendy. Snapchat pisses everyone off and that what makes it special. It is <strong>designed to transfer immediate thoughts and emotions of no particular value<\/strong>, just like twitter. <strong>Traces of your existence become transparent resembling the ghost in the logo!<\/strong><\/p>\n\n\n\n<h2 class=\"p3\">Snapchat logo evolution<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084758\/Snapchat-logo-history.png\" alt=\"Snapchat logo history\" class=\"wp-image-1523\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084758\/Snapchat-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084758\/Snapchat-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084758\/Snapchat-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084758\/Snapchat-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">The <a href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/\">company<\/a> attempted a rebranding in 2018. And it hasn\u2019t caused anything but cold acknowledgment. And this is strange as the logo hasn\u2019t been changed. It still is the white ghost on the same yellow background and nothing more. Only a black outlining has become significantly thicker. And that is the only alteration!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-photo.png\" alt=\"Snapchat icon\" class=\"wp-image-1524\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-photo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-photo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-photo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084757\/Snapchat-photo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">However, the simpler the design is, the sharper the details are to be. Such trivial aren\u2019t noticeable in a big picture with lots of details. And in the case with the tiny ghost logo all the users said that the previous one was better. A thick outlining made the ghost crude and aggressive. Some people have even deleted the application because of that. So, sometimes a <a href=\"https:\/\/turbologo.com\/logo-maker\">high quality logo<\/a> is actually crucial for a business. Rebranding is to be carefully planned with every single part scrutinized to the core. Well, the story surely teaches us a few lessons, doesn\u2019t it?<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1647231656077\"><strong class=\"schema-faq-question\">What is the Snapchat logo?<\/strong> <p class=\"schema-faq-answer\">The Snapchat logo has a simple square shape, it stands out of a yellow square, which depicts the silhouette of a white ghost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231660331\"><strong class=\"schema-faq-question\">Why is the Snapchat logo a ghost?<\/strong> <p class=\"schema-faq-answer\">Why is it a ghost?! The creator of the logo, Evan Thomas Spiegel, said that the ghost is not a symbol of constancy. It is in this application that Fickle photos that you can see for a while before they disappear.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231667725\"><strong class=\"schema-faq-question\">What is the Snapchat logo supposed to be?<\/strong> <p class=\"schema-faq-answer\">The Snapchat logo always has a white ghost on a yellow background. But the shades of yellow have changed over the years. Initially, the background used three-dimensional dimming and yellow highlighting. The second option was a gradient but-yellow, with gaps on top. And the final version became a solid yellow shade.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647231671380\"><strong class=\"schema-faq-question\">How to make your own logo on Snapchat?<\/strong> <p class=\"schema-faq-answer\">To create our own logo in Snapchat, we will need the Lens Studio application. And there are also a few more requirements :<br\/>&#8211; Operating System: Windows 10<br\/>&#8211; Hardware : vminimum Intel Core i3 2.5 Ghz<br\/>&#8211; Screen resolution: 1280&#215;768<br\/>&#8211; The latest drivers are installed\u00a0<br\/>&#8211; Minimum free memory is 1.3 GB of free memory.\u00a0<br\/>&#8211; After installing the app, follow the clear instructions in the app. Yes, the process is not simple, but interesting and worth it.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contemporary world changes rapidly. Many people have just understood what the internet is. They have just learned to use it&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":1522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Snapchat logo meaning is sort of concealed by teenagers or there is no meaning at all. The snapchat logo is nothing but ghost on a yellow background.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/snapchat-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Snapchat logo meaning is sort of concealed by teenagers or there is no meaning at all. The snapchat logo is nothing but ghost on a yellow background.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/snapchat-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-08T13:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T19:36:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084759\/Snapchat-logo-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/snapchat-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084759\/Snapchat-logo-cover.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/12\/19084759\/Snapchat-logo-cover.png\",\"width\":1000,\"height\":700,\"caption\":\"Snapchat logo cover\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/turbologo.com\/articles\/snapchat-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/snapchat-logo\/\",\"name\":\"Snapchat Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/snapchat-logo\/#primaryimage\"},\"datePublished\":\"2024-12-08T13:13:00+00:00\",\"dateModified\":\"2025-05-27T19:36:07+00:00\",\"description\":\"Snapchat logo meaning is sort of concealed by teenagers or there is no meaning at all. 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Writing insightful content about marketing, design, and branding. Sharing practical tips on building and promoting brands online.","url":"https:\/\/turbologo.com\/articles\/author\/victoriamaybach\/"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231656077","position":1,"url":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231656077","name":"What is the Snapchat logo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Snapchat logo has a simple square shape, it stands out of a yellow square, which depicts the silhouette of a white ghost.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231660331","position":2,"url":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231660331","name":"Why is the Snapchat logo a ghost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Why is it a ghost?! The creator of the logo, Evan Thomas Spiegel, said that the ghost is not a symbol of constancy. It is in this application that Fickle photos that you can see for a while before they disappear.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231667725","position":3,"url":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231667725","name":"What is the Snapchat logo supposed to be?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Snapchat logo always has a white ghost on a yellow background. But the shades of yellow have changed over the years. Initially, the background used three-dimensional dimming and yellow highlighting. The second option was a gradient but-yellow, with gaps on top. And the final version became a solid yellow shade.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231671380","position":4,"url":"https:\/\/turbologo.com\/articles\/snapchat-logo\/#faq-question-1647231671380","name":"How to make your own logo on Snapchat?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To create our own logo in Snapchat, we will need the Lens Studio application. And there are also a few more requirements :<br\/>- Operating System: Windows 10<br\/>- Hardware : vminimum Intel Core i3 2.5 Ghz<br\/>- Screen resolution: 1280x768<br\/>- The latest drivers are installed\u00a0<br\/>- Minimum free memory is 1.3 GB of free memory.\u00a0<br\/>- After installing the app, follow the clear instructions in the app. Yes, the process is not simple, but interesting and worth it.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1441"}],"collection":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/comments?post=1441"}],"version-history":[{"count":12,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1441\/revisions"}],"predecessor-version":[{"id":17724,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1441\/revisions\/17724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media\/1522"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media?parent=1441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/categories?post=1441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/tags?post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}