{"id":13447,"date":"2021-11-18T09:08:15","date_gmt":"2021-11-18T09:08:15","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=13447"},"modified":"2025-02-25T08:06:20","modified_gmt":"2025-02-25T08:06:20","slug":"chevy-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/chevy-logo\/","title":{"rendered":"Chevy Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>What can be a business without a <a href=\"https:\/\/turbologo.com\/\">logotype<\/a>? And what can be the second without stimulating an inspirational flow for its creation? That is the exact reason, we suggest you conduct some pieces of research on the world\u2019s well-known, prosperous symbols.<\/p>\n\n\n\n\n\n<p>It has passed more than a century of humanity admiring <a href=\"https:\/\/en.wikipedia.org\/wiki\/Chevrolet\">Chevrolet<\/a> vehicles. The company\u2019s product is one of the most favorites and demanded on the international market. Its constant satellite \u2013 the Chevy logo design \u2013 accompanies this long-lasting journey of great achievements. The history is worth being aware of!<\/p>\n\n\n\n<p>Its meaning is placed in an entourage of a number of opposite versions provided by the closest to founder people. The evolution of it sets thinking. Below, we present all necessary information on the matter, plus, the font and <a href=\"https:\/\/turbologo.com\/articles\/psychology-of-color\/\">colors<\/a> utilized. Enjoy your reading!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#chevy_logo_meaning\" title=\"Chevy logo meaning\">Chevy logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#chevy_logo_history\" title=\"Chevy logo history\">Chevy logo history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#chevy_logo_evolution\" title=\"Chevy logo evolution\">Chevy logo evolution<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#1911_-_1913\" title=\"1911 \u2013 1913\">1911 \u2013 1913<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#1913_-_1934\" title=\"1913 \u2013 1934\">1913 \u2013 1934<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#1934_-_1942\" title=\"1934 \u2013 1942\">1934 \u2013 1942<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#1942_-_1965\" title=\"1942 \u2013 1965\">1942 \u2013 1965<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#1965_-_1978\" title=\"1965 \u2013 1978\">1965 \u2013 1978<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#1978_-_2000\" title=\"1978 \u2013 2000\">1978 \u2013 2000<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#2000_-_2011\" title=\"2000 \u2013 2011\">2000 \u2013 2011<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#chevy_logo_font\" title=\"Chevy logo font\">Chevy logo font<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/#chevy_logo_colors\" title=\"Chevy logo colors\">Chevy logo colors<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"chevy_logo_meaning\"><\/span><strong>Chevy logo meaning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085359\/chevy-symbol.png\" alt=\"Chevy symbol\" class=\"wp-image-13604\" title=\"Chevy symbol\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085359\/chevy-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085359\/chevy-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085359\/chevy-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085359\/chevy-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The Chevrolet bowtie logo has been the outcome of <a href=\"https:\/\/en.wikipedia.org\/wiki\/William_C._Durant\">William Durant\u2019s<\/a> adventures in France. Or maybe not, since there exist three theories of its possible origin, the last two of which were introduced by his daughter and widow accordingly:<\/p>\n\n\n\n<ol><li>Paris theory;<\/li><li>Mr. Durant\u2019s own idea theory;<\/li><li>and the newspaper theory.<\/li><\/ol>\n\n\n\n<p>The opinion of the Chevrolet symbol being inspired by the ornamental wallpaper of the Paris hotel room has no evidence. The daughter of the company&#8217;s co-founder, Ethel Durant, in her book claims her father sketched the outline on the tissue during family dinner. On the contrary, Ariel Durant, the wife, recalls her husband&#8217;s statement of discovering something wonderful for Chevrolet in the newspaper, yet she did not remember what it was precisely.<\/p>\n\n\n\n<p>The last is considered to be most compelling. Later on, Ken Kaufmann came to the conclusion it was Coalettes\u2019 (little coals) advertisement that led to the impression.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"chevy_logo_history\"><\/span><strong>Chevy logo history<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chevrolet logo history began in 1911, November 3, United States of America. It was performed as a simple wordmark. However, the Chevy bowtie logo started to be seen as a car badge only two years later, in 1913. Taking into account its life term (100+ years), one may presume its success. Not only its origin is under the question but also the form: does it resemble a bowtie or across?<\/p>\n\n\n\n<p>Be it one or the other, the fact is Chevy logos have been changed several times since, yet never in shape.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"chevy_logo_evolution\"><\/span><strong>Chevy logo evolution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2025\/02\/25080606\/chevy-logos.jpg\" alt=\"Chevy logo evolution\" class=\"wp-image-17234\" title=\"Chevy logo evolution\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2025\/02\/25080606\/chevy-logos.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2025\/02\/25080606\/chevy-logos-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2025\/02\/25080606\/chevy-logos-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2025\/02\/25080606\/chevy-logos.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1911_-_1913\"><\/span><strong>1911 \u2013 1913<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The old Chevy emblem was a handwritten black \u2018Chevrolet\u2019 inscription. It is believed to be <a href=\"https:\/\/en.wikipedia.org\/wiki\/Louis_Chevrolet\">Luis Chevrolet\u2019s<\/a> actual signature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082748\/Chevy_logo_1911.png\" alt=\"Chevy logo 1911\" class=\"wp-image-13589\" title=\"Chevy logo 1911\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082748\/Chevy_logo_1911.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082748\/Chevy_logo_1911-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082748\/Chevy_logo_1911-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082748\/Chevy_logo_1911.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1913_-_1934\"><\/span><strong>1913 \u2013 1934<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The very first cross-like logo was executed in white and gray or navy-blue and milk colors. The letters are representative of a regular old-style serif. Appear 2 strokes above and below the word.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082827\/Chevrolet_logo_1913.png\" alt=\"Chevy logo 1913\" class=\"wp-image-13590\" title=\"Chevy logo 1913\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082827\/Chevrolet_logo_1913.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082827\/Chevrolet_logo_1913-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082827\/Chevrolet_logo_1913-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082827\/Chevrolet_logo_1913.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1934_-_1942\"><\/span><strong>1934 \u2013 1942<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1934 brings a monochrome decision. This modification of the logo comes in extra-bold sans-serif.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082913\/chevy-logo-1934.png\" alt=\"Chevy logo 1934\" class=\"wp-image-13591\" title=\"Chevy logo 1934\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082913\/chevy-logo-1934.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082913\/chevy-logo-1934-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082913\/chevy-logo-1934-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18082913\/chevy-logo-1934.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1942_-_1965\"><\/span><strong>1942 \u2013 1965<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here is used a 1913 symbol font. The bowtie is painted silver and the <a href=\"https:\/\/turbologo.com\/articles\/3d-logo\/\">3D effect<\/a> is present.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18083939\/chevy-logo-1942.png\" alt=\"Chevy logo 1942\" class=\"wp-image-13593\" title=\"Chevy logo 1942\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18083939\/chevy-logo-1942.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18083939\/chevy-logo-1942-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18083939\/chevy-logo-1942-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18083939\/chevy-logo-1942.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1965_-_1978\"><\/span><strong>1965 \u2013 1978<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In 1965 the Chevrolet logo went back to monochrome and sans-serif, this time <a href=\"https:\/\/turbologo.com\/articles\/white-logos\/\">white<\/a> tone is prevailing. Additional lines are gone for good.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084019\/chevy-logo-1965.png\" alt=\"Chevy logo 1965\" class=\"wp-image-13594\" title=\"Chevy logo 1965\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084019\/chevy-logo-1965.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084019\/chevy-logo-1965-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084019\/chevy-logo-1965-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084019\/chevy-logo-1965.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1978_-_2000\"><\/span><strong>1978 \u2013 2000<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This period of the emblem&#8217;s evolution allows observation of a white and blue logo. In some pictures, the background resembles jeans fabric.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084055\/chevy-logo-1978.png\" alt=\"Chevy logo 1978\" class=\"wp-image-13595\" title=\"Chevy logo 1978\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084055\/chevy-logo-1978.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084055\/chevy-logo-1978-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084055\/chevy-logo-1978-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084055\/chevy-logo-1978.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2000_-_2011\"><\/span><strong>2000 \u2013 2011<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Chevy truck logo of 2000, 2004, and 2011 is a range of transformations of metallic shades. Current, unlike the one showcased in 2000, has an inscription underneath.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084253\/chevy-logo-2011.png\" alt=\"Chevy logo 2011\" class=\"wp-image-13598\" title=\"Chevy logo 2011\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084253\/chevy-logo-2011.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084253\/chevy-logo-2011-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084253\/chevy-logo-2011-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18084253\/chevy-logo-2011.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"chevy_logo_font\"><\/span><strong>Chevy logo font<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Recent Chevrolet <a href=\"https:\/\/turbologo.com\/articles\/104-perfect-free-fonts-for-logo-design\/\">typeface<\/a> is modern, sans-serif, and bold. The letters are visibly squared, yet without sharp corners. The first \u2018e\u2019 is connected to \u2018v\u2019, the second &#8211; to \u2018t\u2019.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"chevy_logo_colors\"><\/span><strong>Chevy logo colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The up-to-date version\u2019s palette consists of golden and silver metallic hues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What can be a business without a logotype? And what can be the second without stimulating an inspirational flow for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chevy Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"The Chevy logo, as we know it today, was first introduced in the year 1913. It was designed by the company&#039;s first advertising manager, Harley J. Earl. It then underwent a few small changes, and the current logo has been the same ever since 2011.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/chevy-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chevy Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"The Chevy logo, as we know it today, was first introduced in the year 1913. It was designed by the company&#039;s first advertising manager, Harley J. Earl. It then underwent a few small changes, and the current logo has been the same ever since 2011.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/chevy-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T09:08:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T08:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085015\/chevy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/chevy-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085015\/chevy.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/11\/18085015\/chevy.png\",\"width\":1024,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/chevy-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/chevy-logo\/\",\"name\":\"Chevy Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/chevy-logo\/#primaryimage\"},\"datePublished\":\"2021-11-18T09:08:15+00:00\",\"dateModified\":\"2025-02-25T08:06:20+00:00\",\"description\":\"The Chevy logo, as we know it today, was first introduced in the year 1913. 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