{"id":13198,"date":"2021-10-10T04:16:48","date_gmt":"2021-10-10T04:16:48","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=13198"},"modified":"2025-07-21T02:36:24","modified_gmt":"2025-07-21T02:36:24","slug":"renault-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/renault-logo\/","title":{"rendered":"Renault Logo Design: History and Meaning"},"content":{"rendered":"\n<p>Renault Company (original name &#8220;Renault Group&#8221;) is a large-scale world-famous French corporation, the main activity of which is the production of high-tech, high-quality, safe vehicles. Today, the firm is part of the giant alliance &#8220;Renault-Nissan-Mitsubishi&#8221;. The company is headquartered near Paris, in the city of Boulogne-Billancourt.<\/p>\n\n\n\n\n\n<p>The popularity of the brand was rapidly increasing due to the introduction of advanced technologies in production. This approach made the company&#8217;s cars widely demanded all over the world. At the moment, Renault Corporation is engaged in the production of cars, taking into account the climatic conditions of the country, where the products of the brand will be sold.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#history_of_renault_brand\" title=\"History of Renault brand\">History of Renault brand<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#the_meaning_of_renault_logo\" title=\"The meaning of Renault logo\">The meaning of Renault logo<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#the_first_renault_logo\" title=\"The first Renault logo\">The first Renault logo<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#who_designed_renaults_logo\" title=\"Who designed Renault&#8217;s logo?\">Who designed Renault&#8217;s logo?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#history_of_renaults_logo_changes\" title=\"History of Renault&#8217;s logo changes\">History of Renault&#8217;s logo changes<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1906\" title=\"1906\">1906<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1919\" title=\"1919\">1919<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1923\" title=\"1923\">1923<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1925\" title=\"1925\">1925<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1946\" title=\"1946\">1946<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1959\" title=\"1959\">1959<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1972\" title=\"1972\">1972<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#1992\" title=\"1992\">1992<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#2004\" title=\"2004\">2004<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#2007\" title=\"2007\">2007<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#2015\" title=\"2015\">2015<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#conclusion_renault_logo_evolution_and_its_impact_on_brand_identity\" title=\"Conclusion Renault Logo: Evolution and Its Impact on Brand Identity\">Conclusion Renault Logo: Evolution and Its Impact on Brand Identity<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/turbologo.com\/articles\/renault-logo\/#renault_logo_key_questions_and_insights\" title=\"Renault Logo: Key Questions and Insights\">Renault Logo: Key Questions and Insights<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"history_of_renault_brand\"><\/span>History of Renault brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162934\/reno.png\" alt=\"Renault brand history\" title=\"Renault brand history\"\/><\/figure>\n\n\n\n<p>In 1898, three Renault brothers (Louis, Marcel and Fernand) create the Soci\u00e9t\u00e9 Renault Fr\u00e8res brand. By the end of the year, the company demonstrates the first developed car. A distinctive feature of the produced car is the presence of the world&#8217;s first gearbox with a direct top gear.<\/p>\n\n\n\n<p>1902 &#8211; Louis Renault decides to obtain a patent for his invention &#8211; the supercharged processor (later the supercharger). Two years later he patents the design of the removable spark plug. In 1917, Louis Renault, the head of the company, creates the first tank in the world with a classic layout (Renault FT).<\/p>\n\n\n\n<p>In 1944, Louis Renault dies, so the company is transferred to the French government. But that is not the end of the company&#8217;s activity. Two years later Renault has produced Renault 4CV sedan. And by 1985, the brand begins producing the world&#8217;s first minivans (Renault Espace).<\/p>\n\n\n\n<p>In 1996 the company is privatized, and then its name is changed to &#8220;Renault S.A.&#8221;.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"the_meaning_of_renault_logo\"><\/span>The meaning of Renault logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162934\/logo-reno-2015.png\" alt=\"Renault logo\" title=\"Renault logo\"\/><\/figure>\n\n\n\n<p>Thousands of car enthusiasts ponder about what the Renault logo means. There are various assumptions, but the true meaning, encrypted in a figure, not everyone guesses. The Renault car logo (rhombus) is a schematic representation of a diamond: that&#8217;s what the brothers-creators originally intended.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"the_first_renault_logo\"><\/span>The first Renault logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162939\/logo-reno-1906-1.png\" alt=\"Renault logo 1889\" title=\"Renault logo 1889\"\/><\/figure>\n\n\n\n<p>The first Renault logo appeared in 1899. It was a horizontally elongated oval, decorated with a monogram on top. Inside it had the initials of the founders of the brand. The letters are made in the original <a href=\"https:\/\/turbologo.com\/articles\/font-psychology\/\">font<\/a>, resembling a handwritten one. The inside of the oval was also added with an edging, resembling small beads. This version of the logo design was used by the company for 7 years.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"who_designed_renaults_logo\"><\/span>Who designed Renault&#8217;s logo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Three brothers (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Louis_Renault_(industrialist)\">Louis<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marcel_Renault\">Marcel<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fernand_Renault\">Fernand Renault<\/a>) were involved in the development of the logo. They not only founded the Renault brand, but also drew the idea of the mark for the company.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"history_of_renaults_logo_changes\"><\/span>History of Renault&#8217;s logo changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162940\/logo-reno.png\" alt=\"Evolution of the Renault logo\" title=\"Evolution of the Renault logo\"\/><\/figure>\n\n\n\n<p>The history of the Renault logo is incredibly rich: it reflects all the key stages in the development of the brand. The best way to trace Renault&#8217;s logo changes is by photo.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1906\"><\/span>1906<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162940\/logo-reno-1906.png\" alt=\"Renault 1906 Logo\" title=\"Renault 1906 Logo\"\/><\/figure>\n\n\n\n<p>1906 &#8211; the emblem becomes round. The initials disappear from the figure. Inside the sphere, around the perimeter, is a multifaceted pinion. In the center of the composition a sports car is depicted. The logo, as in the previous version, is presented in black and white.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1919\"><\/span>1919<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162939\/logo-reno-1919.png\" alt=\"Renault 1919 Logo\" title=\"Renault 1919 Logo\"\/><\/figure>\n\n\n\n<p>1919 &#8211; the logo again undergoes significant changes, only the form remains. An image of a tank is inserted inside a black wide circle in a semi-profile, extending slightly beyond the figure.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1923\"><\/span>1923<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162938\/logo-reno-1923-1.png\" alt=\"Renault logo 1923\" title=\"Renault logo 1923\"\/><\/figure>\n\n\n\n<p>1923 &#8211; Renault&#8217;s trademark becomes the radiator grille placed inside a white circle. A chopped &#8220;Renault&#8221; inscription is inserted in the middle of the grille.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1925\"><\/span>1925<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162938\/logo-reno-1925-1.png\" alt=\"Renault logo 1925\" title=\"Renault logo 1925\"\/><\/figure>\n\n\n\n<p>1925 &#8211; the grille is transformed into a rhombus representing a diamond. This design solution marked the beginning of the modern Renault logo. The word &#8220;Renault&#8221; is placed in the middle part of the rhombus, complemented by two black dots on the edges.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1946\"><\/span>1946<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162937\/logo-reno-1946-1.png\" alt=\"Renault logo 1946\" title=\"Renault logo 1946\"\/><\/figure>\n\n\n\n<p>1946 &#8211; the diamond now becomes more elongated vertically. The <a href=\"https:\/\/turbologo.com\/articles\/psychology-of-color\/\">colors of the logo<\/a> are also changed: a yellow color is added (the inner part of the grille compartments is painted in it). The inscription &#8220;Regie Nationale&#8221; appears on the logo along with the company name. The text <a href=\"https:\/\/turbologo.com\/articles\/104-perfect-free-fonts-for-logo-design\/\">font<\/a> also changes, becoming bolder and the serifs disappear.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1959\"><\/span>1959<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162937\/logo-reno-1959.png\" alt=\"Renault logo 1959\" title=\"Renault logo 1959\"\/><\/figure>\n\n\n\n<p>1959 the logo is in black and white again. The rhombus shape is retained, as is the inscription in the middle. But the letters become more elongated.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1972\"><\/span>1972<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162936\/logo-reno-1972.png\" alt=\"Renault logo 1972\" title=\"Renault logo 1972\"\/><\/figure>\n\n\n\n<p>1972 &#8211; The Renault logo becomes minimalist. The rhombus is now empty inside, and its wide edges are complemented by parallel stripes. The background is painted a muted <a href=\"https:\/\/turbologo.com\/articles\/yellow-logos\/\">yellow color<\/a>. The &#8220;Renault&#8221; inscription is shifted under the rhombus, the letters are serifed again.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1992\"><\/span>1992<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162936\/logo-reno-1992.png\" alt=\"Renault logo 1992\" title=\"Renault logo 1992\"\/><\/figure>\n\n\n\n<p>1992 &#8211; the logo gets rid of some elements: only the stylized rhombus remains (as in the previous version of the logo). The lettering also disappears, the background becomes white.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2004\"><\/span>2004<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162935\/logo-reno-2004.png\" alt=\"Renault logo 2004\" title=\"Renault logo 2004\"\/><\/figure>\n\n\n\n<p>2004 &#8211; the look of the rhombus is significantly changed, the stripes disappear from it. The two lower parts of the figure are painted in black and the upper parts remain white. The diamond is complemented by a black border. In this variant of the logo the name of the brand appears again, but now it is located at the bottom and has black underlining.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2007\"><\/span>2007<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162935\/logo-reno-2007.png\" alt=\"Renault logo 2007\" title=\"Renault logo 2007\"\/><\/figure>\n\n\n\n<p>2007 &#8211; the word &#8220;Renault&#8221; is also underneath the graphic composition. The diamond becomes larger, its texture reminiscent of silver bars. The yellow background fill returns.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2015\"><\/span>2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2020\/02\/18162934\/logo-reno-2015.png\" alt=\"Renault logo 2015\" title=\"Renault logo 2015\"\/><\/figure>\n\n\n\n<p>2015 is adopted the <a href=\"https:\/\/turbologo.com\/\">logo design<\/a> that the company currently uses. The emblem now consists only of the rhombus image that was on the 2007 logo. Gone is the lettering, and the background is painted white again.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"conclusion_renault_logo_evolution_and_its_impact_on_brand_identity\"><\/span>Conclusion Renault Logo: Evolution and Its Impact on Brand Identity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Renault logo looks stylish and presentable: it tells an interesting story of one of the leading carmakers of the New Age.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"renault_logo_key_questions_and_insights\"><\/span>Renault Logo: Key Questions and Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The Renault logo: who designed it?<\/strong><\/p>\n\n\n\n<p>The design of Renault&#8217;s first logo was invented by the brothers who founded the brand (Louis, Marcel and Fernand Renault).<\/p>\n\n\n\n<p><strong>When did the Renault logo appear?<\/strong><\/p>\n\n\n\n<p>Renault&#8217;s first trademark was created in 1899.<\/p>\n\n\n\n<p><strong>What does the Renault logo look like?<\/strong><\/p>\n\n\n\n<p>The modern Renault logo (2015) is an image of a rhombus in a steel-like texture. There is no brand name on the logo.<\/p>\n\n\n\n<p><strong>How many times has the Renault logo changed?<\/strong><\/p>\n\n\n\n<p>The first logo appeared in 1899. Then the Renault logo design changed 11 more times: in 1906, 1919, 1923, 1925, 1946, 1959, 1972, 1992, 2004, 2007, 2015.<\/p>\n\n\n\n<p><strong>What does the Renault logo mean?<\/strong><\/p>\n\n\n\n<p>The Renault logo depicts a rhombus. The brand&#8217;s founding brothers associated this figure with a diamond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renault Company (original name &#8220;Renault Group&#8221;) is a large-scale world-famous French corporation, the main activity of which is the production&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renault Logo Design: History and Meaning | Turbologo<\/title>\n<meta name=\"description\" content=\"In this article you will learn what the Renault logo means. How the Renault car logo changed. 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