{"id":12191,"date":"2021-09-10T08:44:00","date_gmt":"2021-09-10T08:44:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=12191"},"modified":"2025-05-27T14:10:01","modified_gmt":"2025-05-27T14:10:01","slug":"mission-and-vision-statement","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/","title":{"rendered":"15 Examples of Inspiring Mission &#038; Vision Statement"},"content":{"rendered":"\n<p>Consider the brands that you buy from repeatedly.&nbsp;Consider why you continue to buy from the same brands, even if there are cheaper alternatives.<\/p>\n\n\n\n<p>Are you a frequent flyer with one airline?&nbsp;Are you a regular customer of the same coffee shop every morning?&nbsp;When asked by out-of-towners for recommendations, do you recommend a particular restaurant?<\/p>\n\n\n\n<p>There&#8217;s a good reason.<\/p>\n\n\n\n<p>Brands are what keeps us loyal.&nbsp;The best brands are able to combine emotional, logical, and physical elements to create an exceptional experience for customers (and employees) that you value just as much as they do.<\/p>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/business-name-generator\">Your brand<\/a> will be remembered by employees and customers if it establishes trust with them.&nbsp;This will help you increase your overall profitability and build a strong foundation of brand promoters.<\/p>\n\n\n\n\n\n<p>This type of connection takes a lot of work.&nbsp;Companies that achieve this level of success stay true to their core values and build a brand that customers and employees love to associate with.<\/p>\n\n\n\n<p>This is where the company vision and mission statements come into play.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#what_is_a_mission_statement_exactly\" title=\"What is a mission statement exactly?\">What is a mission statement exactly?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#mission_statement_vs_vision_statement\" title=\"Mission Statement vs.&nbsp;Vision Statement\">Mission Statement vs.&nbsp;Vision Statement<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#is_your_business_in_need_of_a_mission_and_vision_statement\" title=\"Is your business in need of a mission and vision statement?\">Is your business in need of a mission and vision statement?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#15_examples_of_the_best_mission_statements\" title=\"15 examples of the best mission statements\">15 examples of the best mission statements<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#tesla\" title=\"Tesla\">Tesla<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#ikea\" title=\"IKEA\">IKEA<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#ted\" title=\"TED\">TED<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#linkedin\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#paypal\" title=\"PayPal\">PayPal<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#uber\" title=\"Uber\">Uber<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#google\" title=\"Google\">Google<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#amazon\" title=\"Amazon\">Amazon<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#nike\" title=\"Nike\">Nike<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#american_express\" title=\"American Express\">American Express<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#the_coca-cola_company\" title=\"The Coca-Cola Company\">The Coca-Cola Company<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#workday\" title=\"Workday\">Workday<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#patagonia\" title=\"Patagonia\">Patagonia<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#nordstrom\" title=\"Nordstrom\">Nordstrom<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#starbucks\" title=\"Starbucks\">Starbucks<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/#inspiration_through_brand_values\" title=\"Inspiration through Brand Values\">Inspiration through Brand Values<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what_is_a_mission_statement_exactly\"><\/span>What is a mission statement exactly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080406\/mission.png\" alt=\"mission\" class=\"wp-image-12195\" title=\"mission\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080406\/mission.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080406\/mission-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080406\/mission-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080406\/mission.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>A mission statement can be described as an action-based statement that identifies the organization&#8217;s purpose and describes how it will serve its customers.&nbsp;Sometimes, this includes a description and goals of the company.<\/p>\n\n\n\n<p>Your mission statement explains the &#8220;what,&#8221; &#8220;who&#8221; and &#8220;why&#8221; of your company.&nbsp;A company&#8217;s mission statement is a guideline.&nbsp;Every action you take as a company should be in line with your mission statement.<\/p>\n\n\n\n<p>Mission statements should be between one and three sentences long, but not more than 100 words.&nbsp;A mission statement is best when it&#8217;s one sentence.<\/p>\n\n\n\n<p>Before employees start their job, they should know your company&#8217;s mission statement.&nbsp;This should be included in all of your onboarding and recruiting materials. Employees should also know the mission statement by heart.&nbsp;This is the mission that your employees should align with each day.&nbsp;Otherwise, they&#8217;ll come into work&nbsp;feeling aimless&nbsp;and struggling to understand their purpose.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"mission_statement_vs_vision_statement\"><\/span>Mission Statement vs.&nbsp;Vision Statement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080554\/Mission-Vision-Statement.png\" alt=\"Mission and Vision Statement\" class=\"wp-image-12197\" title=\"Mission and Vision Statement\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080554\/Mission-Vision-Statement.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080554\/Mission-Vision-Statement-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080554\/Mission-Vision-Statement-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080554\/Mission-Vision-Statement.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The mission statement outlines the goals and motivations of the company.&nbsp;A vision statement, on the other hand, describes the company&#8217;s vision for the community or the world as a result.&nbsp;A mission statement is the company&#8217;s roadmap to its vision statement.<\/p>\n\n\n\n<p>A mission statement is a direct quote that describes the goals and objectives of a company or brand.&nbsp;It informs the public about the company&#8217;s product or service, its intended audience, and the reasons it does it.&nbsp;A vision statement is a statement that aims to project a brand&#8217;s vision and goals.&nbsp;This vision statement is more conceptual as it gives a glimpse of what the brand could become in the eyes and future prospects.<\/p>\n\n\n\n<p>The main differences between a vision statement and a mission are:<\/p>\n\n\n\n<ul><li>A mission statement describes the company&#8217;s current purpose.&nbsp;A mission statement often mentions the company&#8217;s purpose, target audience, key offerings, and other elements.<\/li><li>Vision statements provide a glimpse into the future of a company or its overall vision.&nbsp;A vision statement can include the same elements as the mission statement but will be written in the future.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"is_your_business_in_need_of_a_mission_and_vision_statement\"><\/span>Is your business in need of a mission and vision statement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Signposts are mission and vision statements.<\/p>\n\n\n\n<p>Effective mission and vision statements will unify the focus of an organization &#8211; for the organization and its&nbsp;target audience.<\/p>\n\n\n\n<p>Okay, but what if you&#8217;re only just\u00a0starting a business?<\/p>\n\n\n\n<p>Well, whether you&#8217;re a massive corporation or&nbsp;a solopreneur, you can use mission and vision statements to gain clarity and ensure that you consistently make decisions in line with your ultimate goals.<\/p>\n\n\n\n<p>These statements also help you&nbsp;develop a stronger brand&nbsp;that differentiates you from the competition.<\/p>\n\n\n\n<p>Let&#8217;s now look at some examples.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"15_examples_of_the_best_mission_statements\"><\/span>15 examples of the best mission statements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After we have discussed what a mission statement looks like and how to make one, it is now time to address the main question: What does a good mission declaration look like? And who is doing it right?&nbsp;These are 15 examples of mission statements that you can review and copy to inspire your own.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"tesla\"><\/span>Tesla<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080830\/tesla.png\" alt=\"tesla\" class=\"wp-image-12199\" title=\"tesla\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080830\/tesla.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080830\/tesla-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080830\/tesla-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09080830\/tesla.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To accelerate the world\u2019s transition to sustainable energy.<\/p><\/blockquote>\n\n\n\n<p>Tesla&#8217;s mission statement is clear. It focuses on increasing the use of sustainable energy around the world.&nbsp;We love the use of &#8220;accelerate&#8221;, right in their mission statement. It&#8217;s a clever play on words and reflects their industry.&nbsp;This mission statement focuses on Tesla&#8217;s core purpose, which is to provide clean electric vehicles to the public while acknowledging the ongoing transition from fossil fuels to sustainable energy.&nbsp;Tesla&#8217;s mission statement is one of the most impressive.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"ikea\"><\/span>IKEA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081103\/ikea-company.png\" alt=\"ikea company\" class=\"wp-image-12203\" title=\"ikea company\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081103\/ikea-company.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081103\/ikea-company-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081103\/ikea-company-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081103\/ikea-company.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong><em>To create a better everyday life for many people.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/ikea-logo\/\">IKEA<\/a> employees dream big.&nbsp;IKEA&#8217;s vision-based mission statement could have stated beautiful and affordable furniture. But instead, it aims to make everyday life easier for its customers.&nbsp;It&#8217;s a partnership. IKEA searches the globe for deals and then purchases in bulk. We choose the furniture and pick up the items at a self-service warehouse.<\/p>\n\n\n\n<p>&#8220;Our business idea supports this vision &#8230; so [that] as many people as possible will be able to afford them,&#8221;&nbsp;the brand states.<\/p>\n\n\n\n<p>IKEA is more approachable and attractive to customers when they use words like &#8220;as many as possible&#8221;.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"ted\"><\/span>TED<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081201\/ted.png\" alt=\"ted\" class=\"wp-image-12205\" title=\"ted\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081201\/ted.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081201\/ted-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081201\/ted-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081201\/ted.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Spread ideas.<\/p><\/blockquote>\n\n\n\n<p>We have all seen TED Talks online.&nbsp;The company has one of the best mission statements.<\/p>\n\n\n\n<p>TED stands for &#8220;Technology Education and Design&#8221; and its mission statement is two words. It shines through in every Talk that the company has published on the internet.&nbsp;Its mission statement is &#8220;Spread Ideas.&#8221;&nbsp;Sometimes zooming out to your business&#8217; vision is the best way to make people remember you.&nbsp;What is your real passion?&nbsp;Although TED has produced some of the most recognizable presentations in the world, it really only cares about spreading ideas to its viewers.<\/p>\n\n\n\n<p>After we have reviewed successful mission statements, how does a vision statement look?&nbsp;Take a look at these vision statements from companies to get ideas for writing your own.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"linkedin\"><\/span>LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081256\/linkedin.png\" alt=\"linkedin\" class=\"wp-image-12207\" title=\"linkedin\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081256\/linkedin.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081256\/linkedin-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081256\/linkedin-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081256\/linkedin.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To connect the world\u2019s professionals to make them more productive and successful.<\/p><\/blockquote>\n\n\n\n<p>LinkedIn&#8217;s mission statement is concise and clear. It explains exactly what the social media giant does: Connect professionals around the globe.&nbsp;This mission statement is one of the most memorable because it captures the core function of LinkedIn quickly and effectively. It also places a strong emphasis on users, who are the main focus of LinkedIn&#8217;s design strategies.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"paypal\"><\/span>PayPal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081340\/paypal.png\" alt=\"paypal\" class=\"wp-image-12209\" title=\"paypal\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081340\/paypal.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081340\/paypal-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081340\/paypal-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081340\/paypal.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To build the web\u2019s most convenient, secure, cost-effective payment solution.<\/p><\/blockquote>\n\n\n\n<p>PayPal&#8217;s core values are to be a leader in FinTech and democratize financial services.&nbsp;Their mission statement reflects this message, particularly because it emphasizes the importance of being a &#8220;cost-effective solution.&#8221; PayPal&#8217;s core mission is to provide affordable services that promote the global economy and protect people.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"uber\"><\/span><strong>Uber<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081446\/uber.png\" alt=\"uber\" class=\"wp-image-12211\" title=\"uber\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081446\/uber.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081446\/uber-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081446\/uber-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081446\/uber.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>We ignite opportunity by setting the world in motion.<\/p><\/blockquote>\n\n\n\n<p>Uber is a popular ride-sharing app that allows users to request a ride and be picked up wherever they are.<\/p>\n\n\n\n<p>Yet&nbsp;their mission&nbsp;goes beyond getting people from point A to point B: With their technology, they hope to bring about new opportunities for their passengers, helping them meet new people and explore new places.<\/p>\n\n\n\n<p>It is quite straightforward: They want the world to move.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"google\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081545\/google-company.png\" alt=\"google company\" class=\"wp-image-12213\" title=\"google company\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081545\/google-company.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081545\/google-company-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081545\/google-company-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081545\/google-company.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To organize the world&#8217;s information and make it universally accessible and useful.<\/p><\/blockquote>\n\n\n\n<p>Think about it:&nbsp;Google gets over&nbsp;63,000 search queries a second.&nbsp;Sincerely, I don\u2019t remember the last time that I asked Google a question.&nbsp;Because it&#8217;s so easy to search for the answers you need.<\/p>\n\n\n\n<p>It seems that everything <a href=\"https:\/\/turbologo.com\/articles\/google-logo-design\/\">Google<\/a> does revolve around&nbsp;its mission statement&nbsp;&#8211; they want to put all the information in the world into one useable platform so that people can find the information they need.<\/p>\n\n\n\n<p>Every day, there is a lot of information being posted on the internet.&nbsp;Google somehow manages to collect every piece of information we need and give them to us when they&#8217;re relevant.<\/p>\n\n\n\n<p>Google, thank you very much.&nbsp;Your shopping experience made my shopping much easier.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"amazon\"><\/span>Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081655\/amazon.png\" alt=\"amazon\" class=\"wp-image-12215\" title=\"amazon\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081655\/amazon.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081655\/amazon-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081655\/amazon-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081655\/amazon.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To be Earth\u2019s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/\">Amazon<\/a> is the world&#8217;s largest company and has expanded to include millions of sellers and consumers.&nbsp;Amazon&#8217;s mission statement emphasizes customer service and low prices. It also highlights how big Amazon is and how far it has reached.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"nike\"><\/span>Nike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081826\/nike.png\" alt=\"nike\" class=\"wp-image-12217\" title=\"nike\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081826\/nike.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081826\/nike-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081826\/nike-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09081826\/nike.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Bring inspiration and innovation to every athlete in the world.<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>If you have a body, you are an athlete.<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/nike-logo\/\">Nike<\/a> is a standout among mission statements because of many reasons. But, our favorite reason is the tone and style of the mission statement.&nbsp;The unique use of an asterisk gives the audience something to reflect on.&nbsp;Furthermore, their message is inclusive, which follows notable trends in marketing when reaching&nbsp;millennial and Gen Z&nbsp;audiences.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"american_express\"><\/span>American Express<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082056\/American-Express.png\" alt=\"American Express\" class=\"wp-image-12218\" title=\"American Express\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082056\/American-Express.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082056\/American-Express-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082056\/American-Express-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082056\/American-Express.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>We work hard every day to make American Express the world\u2019s most respected service brand.<\/p><\/blockquote>\n\n\n\n<p>American Express is a credit card vendor that has distinguished itself by focusing on customer service.&nbsp;This mission statement is an excellent example of how to reflect this value. American Express values customers&#8217; opinions as well as the opinions of its employees.&nbsp;American Express is a trusted brand that puts customers and employees first.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"the_coca-cola_company\"><\/span><strong>The Coca-Cola Company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082337\/coca-cola.png\" alt=\"coca cola\" class=\"wp-image-12220\" title=\"coca cola\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082337\/coca-cola.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082337\/coca-cola-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082337\/coca-cola-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082337\/coca-cola.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.<\/p><\/blockquote>\n\n\n\n<p>Ah, the refreshing taste and texture of a Coke.<\/p>\n\n\n\n<p>It&#8217;s funny how I think back to the movie trailers that show the cashier pouring Coca-Cola into a cup of ice. They always get close-ups of the carbonation bubbles sprinkling over the edge.<\/p>\n\n\n\n<p>But beyond a refreshment brand,&nbsp;<a href=\"https:\/\/turbologo.com\/articles\/coca-cola-logo\/\">The Coca-Cola Company<\/a>&nbsp;wants you to know how a Coke should make you feel.&nbsp;Their mission and vision are a guide for the company&#8217;s success.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"workday\"><\/span>Workday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082442\/workday.png\" alt=\"workday\" class=\"wp-image-12222\" title=\"workday\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082442\/workday.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082442\/workday-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082442\/workday-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082442\/workday.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To put people at the center of enterprise software.<\/p><\/blockquote>\n\n\n\n<p>The mission statement of Workday is unique because it captures the company&#8217;s position that they are enterprise software and dedicated to standing out from their competitors.&nbsp;It also examines the entire HR software industry, making the pointed observation that people often fall by the wayside even in the HR sector.&nbsp;This confident mission statement not only examines the industry&#8217;s state but also supports Workday\u2019s values.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"patagonia\"><\/span>Patagonia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082539\/patagonia.png\" alt=\"patagonia\" class=\"wp-image-12223\" title=\"patagonia\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082539\/patagonia.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082539\/patagonia-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082539\/patagonia-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082539\/patagonia.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.<\/p><\/blockquote>\n\n\n\n<p>The mission statement of Patagonia is powerful because it incorporates all elements that make them successful, including their high-quality products as well as their core value of putting the environment before profit.&nbsp;Patagonia is a company that sells products and gives back. This is why their core value is a perfect blend of what makes them stand out.&nbsp;Their emphasis on the product helps keep their mission statement grounded.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"nordstrom\"><\/span>Nordstrom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082640\/Nordstrom-company.png\" alt=\"Nordstrom company\" class=\"wp-image-12224\" title=\"Nordstrom company\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082640\/Nordstrom-company.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082640\/Nordstrom-company-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082640\/Nordstrom-company-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082640\/Nordstrom-company.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To give customers the most compelling shopping experience possible.<\/p><\/blockquote>\n\n\n\n<p>Nordstrom&#8217;s commitment to customer service has remained a constant in an ever-changing marketplace.&nbsp;Nordstrom has been around for more than 100 years and their mission statement has changed with the times.&nbsp;Nordstrom&#8217;s mission statement has changed over time, but it still focuses on customer experience. They place emphasis on style and quality, not just clothes.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"starbucks\"><\/span><strong>Starbucks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082757\/starbucks.png\" alt=\"starbucks\" class=\"wp-image-12226\" title=\"starbucks\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082757\/starbucks.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082757\/starbucks-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082757\/starbucks-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/09082757\/starbucks.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To inspire and nurture the human spirit \u2013 one person, one cup and one neighborhood at a time.<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/starbucks\/\">Starbucks<\/a> is a favorite of many coffee drinkers, and their dedication to customers seems to be a top priority.<\/p>\n\n\n\n<p>But, the&nbsp;Starbucks mission statement&nbsp;goes into detail to define its intentions even further.&nbsp;This is more than a cup of coffee.<\/p>\n\n\n\n<p>Starbucks, like many other companies on the list, uses its core values to encourage progress towards achieving its goals.&nbsp;They strive to create a welcoming environment, challenge the status quo, be open and respectful, and provide the best in everything they do.<\/p>\n\n\n\n<p>Every effort is made to encourage and nurture those who walk through our doors.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"inspiration_through_brand_values\"><\/span>Inspiration through Brand Values<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer loyalty is more important than you realize. Brand values are more important than you might think.&nbsp;Your business&#8217; ability to connect with customers on an emotional level and show that it understands them could make a customer decide to buy from you again.&nbsp;This post should help you to create your vision and mission statements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consider the brands that you buy from repeatedly.&nbsp;Consider why you continue to buy from the same brands, even if there&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Examples of Inspiring Mission &amp; Vision Statement | Turbologo<\/title>\n<meta name=\"description\" content=\"If you are in need of inspiration for your own company&#039;s mission and vision statements, take a look at these examples. They are all inspirational and provide great ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/mission-and-vision-statement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Examples of Inspiring Mission &amp; Vision Statement | Turbologo\" \/>\n<meta property=\"og:description\" content=\"If you are in need of inspiration for your own company&#039;s mission and vision statements, take a look at these examples. 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