{"id":1083,"date":"2024-08-28T15:55:00","date_gmt":"2024-08-28T15:55:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1083"},"modified":"2025-05-27T14:31:36","modified_gmt":"2025-05-27T14:31:36","slug":"pepsi-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/pepsi-logo\/","title":{"rendered":"Pepsi Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>Pepsi-Cola is one of the contemporary world symbols that doesn\u2019t need an introduction. All of us what does the blue-red yin yang means. In contrast to its red-white market rival, whose <a href=\"https:\/\/turbologo.com\">logo<\/a> didn\u2019t change over the years, Pepsi is always looking for fresh ideas. And so, we\u2019ll tell you about the Pepsi logo evolution in this article, and provide you with a couple of little known facts, which you haven\u2019t heard of before!<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/pepsi-logo\/#pepsi_logo_history_-_sources_of_popular_beverage_and_label\" title=\"Pepsi logo history &#8211; Sources of popular beverage and label\">Pepsi logo history &#8211; Sources of popular beverage and label<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/pepsi-logo\/#pepsi_logo_evolution\" title=\"Pepsi logo evolution\">Pepsi logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/pepsi-logo\/#current_pepsi_logo_meaning\" title=\"Current Pepsi logo meaning\">Current Pepsi logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/pepsi-logo\/#pepsi_logo_font\" title=\"Pepsi logo font\">Pepsi logo font<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"pepsi_logo_history_-_sources_of_popular_beverage_and_label\"><\/span>Pepsi logo history &#8211; Sources of popular beverage and label<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085020\/Pepsi-cola-burn-1898.png\" alt=\"Pepsi cola burn, 1898\" class=\"wp-image-1130\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085020\/Pepsi-cola-burn-1898.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085020\/Pepsi-cola-burn-1898-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085020\/Pepsi-cola-burn-1898-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085020\/Pepsi-cola-burn-1898.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>It is little known that initially Pepsi was called Brad\u2019s drink. Everything has changed when it was named Pepsi-Cola in august 1898. It is still unknown, how did the name appear. Some say that it has something to do with pepsin ferment, as Pepsi was sold in drugstores and it was considered to be a digestion medicine. Pepsi is said to be a harmful sweet drink today, but it actually was something opposite. What a twist! Some say, however, that the name can be heard when you pour Pepsi in a glass and you hear beads pepping. The second version sounds more reliable, doesn\u2019t it?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1905.png\" alt=\"Pepsi cola logo, 1905\" class=\"wp-image-1131\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1905.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1905-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1905-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1905.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1906.png\" alt=\"Pepsi cola logo, 1906\" class=\"wp-image-1132\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1906.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1906-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1906-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1906.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1940.png\" alt=\"Pepsi cola logo, 1940\" class=\"wp-image-1133\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1940.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1940-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1940-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085019\/Pepsi-cola-logo-1940.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The old Pepsi logo looked really dull. It was but an inaccurate, messy lettering, full of useless details, which also was hard to read. And the cheap inscription looked like any other. Small wonder that this option was removed. Pepsi has entered a new millennium with still irrelevant details, but a more accurate and legible logo. It didn\u2019t significantly change until World War II when the letters started to follow the square pattern and destabilization simplified even more. A true success of marketologists has been the Pepsi jingle (Nickel, Nickel). Its popularity made Life magazine include it in its list of timeless tunes.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"pepsi_logo_evolution\"><\/span>Pepsi logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1134\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085018\/Pepsi-cola-logo-1950.png\" alt=\"Pepsi cola logo, 1950\" width=\"1024\" height=\"600\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085018\/Pepsi-cola-logo-1950.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085018\/Pepsi-cola-logo-1950-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085018\/Pepsi-cola-logo-1950-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085018\/Pepsi-cola-logo-1950.png\" data-full-size=\"1024x600\" \/>Years passed and the world changed and in order to stay on the verge of success, the company had to <a href=\"https:\/\/turbologo.com\/articles\/logo-design-inspiration\/\">redesign<\/a>. The 60s became a true turning point for Pepsi. Firstly, the logo was fitted in a round, pointed bottle cap. Secondly, the famous, blue-red yin yang has appeared. Thirdly, the word \u201c<a href=\"https:\/\/turbologo.com\/articles\/coca-cola-logo\/\">Cola<\/a>\u201d was removed from the name. Pepsi will never use it again.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1962.png\" alt=\"Pepsi cola logo, 1962\" class=\"wp-image-1135\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1962.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1962-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1962-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1962.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1973.png\" alt=\"Pepsi cola logo, 1973\" class=\"wp-image-1136\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1973.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1973-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1973-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085017\/Pepsi-cola-logo-1973.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1987.png\" alt=\"Pepsi cola logo, 1987\" class=\"wp-image-1137\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1987.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1987-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1987-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1987.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>70s design was even more minimalistic. In many cases logo simplification is the right move, this case included. The pointed cap has disappeared, leaving the Pepsi logo extremely simple and clear. It seems that it\u2019s the best Pepsi logo ever, as the flat-design trend is popular in the modern world. The sign is unique, original and fresh, even nowadays it looks good. Consequently, this variation is being used today. There is, however, a special line of Pepsi in glass bottles with a vintage Pepsi logo. The design is aimed at a particular target group. And this fact tells of Pepsi being ready to face the needs of every single customer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1991.png\" alt=\"Pepsi cola logo, 1991\" class=\"wp-image-1138\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1991.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1991-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1991-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1991.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1998.png\" alt=\"Pepsi cola logo, 1998\" class=\"wp-image-1139\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1998.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1998-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1998-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085016\/Pepsi-cola-logo-1998.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>With minor changes, the logo existed for a long time. But in the 90s, volumetric images became popular, and the new Pepsi logo was affected as well. The sign became round, the background turned blue and the font switched to white color.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2003.png\" alt=\"Pepsi cola logo, 2003\" class=\"wp-image-1140\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2003.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2003-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2003-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2003.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2006.png\" alt=\"Pepsi cola logo, 2006\" class=\"wp-image-1141\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2006.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2006-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2006-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085015\/Pepsi-cola-logo-2006.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"current_pepsi_logo_meaning\"><\/span>Current Pepsi logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2008.png\" alt=\"Pepsi cola logo, 2008\" class=\"wp-image-1142\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2008.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2008-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2008-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2008.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>While the major Pepsi rival keeps its logo, Pepsi is looking for something new. The current Pepsi logo shows that sometimes it\u2019s better to stop. A search for the best can cause a loss of a good. 70s logo was beautiful and trendy. Should the company keep it, it would go down into history. Nevertheless, they decided to follow a different path. A well-balanced contrast of blue and red was altered to become more stylish and up-to-date. And they totally failed. The balance was lost, a white stripe in the center contorted, and many customers were asking why. It seemed that the new logo offended them somehow.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2014.png\" alt=\"Pepsi cola logo, 2014\" class=\"wp-image-1143\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2014.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2014-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2014-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085014\/Pepsi-cola-logo-2014.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>How exactly? Well, many implied that <strong>the white line resembles a fat belly that can be seen in an opening between a red t-shirt and blue jeans<\/strong>. Really offending, isn\u2019t it? Moreover, it is well-known that sweet carbonated drinks are a shortcut to obesity. So, why reminding this to customers? Not all of them thought that way of course, but with help of the internet, the logo became part of countless memes. Even those how haven\u2019t notice that variation before began to laugh at it. The lesson to learn here is that one must scrutinize a new label before issuing it. If a lame rebranding was spotted on the Internet \u2013 you won\u2019t be able to remove it!\\<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"pepsi_logo_font\"><\/span>Pepsi logo font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pepsi logo is featured <strong>a basic, all-capital sans serif font.<\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Pepsi-Cola is one of the contemporary world symbols that doesn\u2019t need an introduction. All of us what does the blue-red&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pepsi Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Pepsi logo history makes the brand one of the oldest on the market. 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