{"id":10795,"date":"2024-08-03T07:21:00","date_gmt":"2024-08-03T07:21:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=10795"},"modified":"2025-07-27T14:40:50","modified_gmt":"2025-07-27T14:40:50","slug":"logos-from-the-90s","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/","title":{"rendered":"18 Amazing Logos from the &#8217;90s That Will Take You Back in Time"},"content":{"rendered":"\n<p>Today&#8217;s logos favor simplicity. You can see this in the flat designs and sans-serif wordmarks of <a href=\"https:\/\/turbologo.com\/articles\/google-logo-design\/\">Google<\/a>, Airbnb and <a href=\"https:\/\/turbologo.com\/articles\/spotify-logo\/\">Spotify<\/a>.<\/p>\n\n\n\n\n\n<p>Two decades ago, it was quite different. The 1990s were a time of bright colors, bold geometric patterns, and snazzy typography. We&#8217;ve collected 21 of our favourite 90s logos, from beloved candy brands to hit TV shows.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#cartoon_network\" title=\"Cartoon Network\">Cartoon Network<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#nickelodeon\" title=\"Nickelodeon\">Nickelodeon<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#friends\" title=\"Friends\">Friends<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#bubble_tape\" title=\"Bubble Tape\">Bubble Tape<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#barbie\" title=\"Barbie\">Barbie<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#microsoft_windows\" title=\"Microsoft Windows\">Microsoft Windows<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#super_nintendo\" title=\"Super Nintendo\">Super Nintendo<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#icq\" title=\"ICQ\">ICQ<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#apple\" title=\"Apple\">Apple<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#mtv\" title=\"MTV\">MTV<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#hot_wheels\" title=\"Hot Wheels\">Hot Wheels<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#nerf\" title=\"Nerf\">Nerf<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#walkman\" title=\"Walkman\">Walkman<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#seinfeld\" title=\"Seinfeld\">Seinfeld<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#the_bell_saves_the_bell\" title=\"The Bell Saves the Bell\">The Bell Saves the Bell<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#tamagotchi\" title=\"Tamagotchi\">Tamagotchi<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#toys_r_us\" title=\"Toys R Us\">Toys R Us<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#baby_bottle_pop\" title=\"Baby Bottle Pop\">Baby Bottle Pop<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/turbologo.com\/articles\/logos-from-the-90s\/#another_second_of_your_attention\" title=\"Another second of your attention\">Another second of your attention<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"cartoon_network\"><\/span>Cartoon Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060600\/Cartoon-Network-logo.png\" alt=\"Cartoon Network logo\" class=\"wp-image-10801\" title=\"Cartoon Network logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060600\/Cartoon-Network-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060600\/Cartoon-Network-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060600\/Cartoon-Network-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060600\/Cartoon-Network-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Cartoon Network&#8217;s seven-by-22-square grid with its name was one of the most recognizable logos in television in the 90s. The squares were later reduced to &#8220;CN&#8221;.<\/p>\n\n\n\n<p>The black and white blocks were alternatingly shaped with a fun, yet powerful custom typeface that reflected the fun nature of this network.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"nickelodeon\"><\/span>Nickelodeon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060555\/Nickelodeon_logo.png\" alt=\"Nickelodeon logo\" class=\"wp-image-10800\" title=\"Nickelodeon logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060555\/Nickelodeon_logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060555\/Nickelodeon_logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060555\/Nickelodeon_logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060555\/Nickelodeon_logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Nickelodeon&#8217;s 90s logo had an orange splat containing the company&#8217;s name. It was designed for children six-17 years old. This bright color represents youth, energy, joy, and youthfulness.<\/p>\n\n\n\n<p>A custom sans-serif, rounded typeface with character features (see &#8220;O&#8221;) was the obvious choice as a serif font would have been too traditional.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"friends\"><\/span>Friends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060551\/Friends_logo.png\" alt=\"Friends logo\" class=\"wp-image-10799\" title=\"Friends logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060551\/Friends_logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060551\/Friends_logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060551\/Friends_logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060551\/Friends_logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/friends-logo\/\">The logo Friends<\/a> of the 90s sitcom is an all-caps wordmark separated by six colored dots. These dots represent the six friends.<\/p>\n\n\n\n<p>It looks like it was handwritten with permanent markers, which reflects the playful nature of the show and the friendship that has lasted.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"bubble_tape\"><\/span>Bubble Tape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060547\/Bubble_tape_logo.png\" alt=\"Bubble tape logo\" class=\"wp-image-10798\" title=\"Bubble tape logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060547\/Bubble_tape_logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060547\/Bubble_tape_logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060547\/Bubble_tape_logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060547\/Bubble_tape_logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The candy logo for Wrigley&#8217;s consisted of a bubble-filled typeface with a purple gradient bubble and a funky typeface below. To mimic the tape-like bubble gum, the extended &#8220;e&#8221; at the end of &#8220;Tape&#8221; wraps around the logo.<\/p>\n\n\n\n<p>To elicit excitement and youth, multiple bright colors were used. The phrase &#8220;It&#8217;s six foot of bubble gum-for-you-not them&#8221; (as in adults) was also used (&#8220;them&#8221;) to appeal to their target audience.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"barbie\"><\/span>Barbie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060646\/barbie-logo.png\" alt=\"barbie logo\" class=\"wp-image-10802\" title=\"barbie logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060646\/barbie-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060646\/barbie-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060646\/barbie-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060646\/barbie-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Since its inception in 1959, Barbie&#8217;s playful logo has remained constant. The brand&#8217;s sweet, innocent, and feminine characteristics are represented by <a href=\"https:\/\/turbologo.com\/articles\/pink-logo\/\">hot pink<\/a>. The wordmark logo was a bold <a href=\"https:\/\/turbologo.com\/articles\/104-perfect-free-fonts-for-logo-design\/\">custom font<\/a> that featured close-set letters and an assortment of angular edges and curves. It had an upwards slant throughout the 1990s.<\/p>\n\n\n\n<p>The Barbie logo of today is the same shade as Barbie&#8217;s original, but written in cursive script.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"microsoft_windows\"><\/span>Microsoft Windows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060736\/Windows_Logo.png\" alt=\"Windows Logo\" class=\"wp-image-10803\" title=\"Windows Logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060736\/Windows_Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060736\/Windows_Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060736\/Windows_Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30060736\/Windows_Logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>There have been many changes to the <a href=\"https:\/\/turbologo.com\/articles\/microsoft-logo\/\">Windows Microsoft logo<\/a> over the years, but the most memorable was in the 1990s. This logo was ahead its time, with its four distinctive colors and pixelated elements.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"super_nintendo\"><\/span>Super Nintendo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061834\/Super-Nintendo-logo.png\" alt=\"Super Nintendo logo\" class=\"wp-image-10804\" title=\"Super Nintendo logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061834\/Super-Nintendo-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061834\/Super-Nintendo-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061834\/Super-Nintendo-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061834\/Super-Nintendo-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Over the years, Nintendo&#8217;s gaming system has seen many changes. In the 1990s, Nintendo chose a bright color scheme that mainly used primary colors. The company name was boldly displayed in italicized font and printed in red. This immediately attracted attention from consumers and made the products stand out.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"icq\"><\/span>ICQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061933\/ICQ-logo-1.png\" alt=\"ICQ logo \" class=\"wp-image-10807\" title=\"ICQ logo \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061933\/ICQ-logo-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061933\/ICQ-logo-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061933\/ICQ-logo-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30061933\/ICQ-logo-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>ICQ&#8217;s logo is derived from the phrase &#8220;I Seek You&#8221;, and was simple like the service it offered. The chat site used a round sans-serif font with lowercase letters and a flower to go along with the wordmark.<\/p>\n\n\n\n<p>Interestingly, all the petals were green except one that was colored red. This symbolised an ICQ chat message.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"apple\"><\/span>Apple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062007\/apple-logo-2.png\" alt=\"apple logo \" class=\"wp-image-10810\" title=\"apple logo \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062007\/apple-logo-2.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062007\/apple-logo-2-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062007\/apple-logo-2-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062007\/apple-logo-2.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/apple\/\">Apple&#8217;s logo<\/a> today is markedly different than it was in 1990. Apple&#8217;s logo was bright and colorful 20 years ago. It stood out from many other brands in this industry.<\/p>\n\n\n\n<p>Apple went minimalist with its all-black Apple shape.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"mtv\"><\/span>MTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062112\/mtv-logo.png\" alt=\"mtv logo\" class=\"wp-image-10812\" title=\"mtv logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062112\/mtv-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062112\/mtv-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062112\/mtv-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062112\/mtv-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>This logo embodied the spirit of the time, and was the beginning of a new era in music television.<\/p>\n\n\n\n<p>A graffiti-styled logo was used (are you seeing a trend? MTV&#8217;s logo featured an M-shaped M shouting their affiliation to music. They were unabashed in their rebellious approach to antiquated music and connected deeply with their target audience.<\/p>\n\n\n\n<p>Dire Straits were the first to upload a music video to MTV. They even wrote a song that was based on the brand-new and groundbreaking music TV station.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"hot_wheels\"><\/span>Hot Wheels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062207\/Hot-Wheels-logo.png\" alt=\"Hot Wheels logo\" class=\"wp-image-10813\" title=\"Hot Wheels logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062207\/Hot-Wheels-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062207\/Hot-Wheels-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062207\/Hot-Wheels-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062207\/Hot-Wheels-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Mattel&#8217;s logo was a step ahead of its time.<\/p>\n\n\n\n<p>Two colors and a flat design helped keep the logo simple, while the intense <a href=\"https:\/\/turbologo.com\/articles\/red-logos\/\">red<\/a> and <a href=\"https:\/\/turbologo.com\/articles\/yellow-logos\/\">yellow<\/a> catch the eye and convey a message of fire, speed, and excitement. The font is playful and graffiti-orientated, which matches the style.<\/p>\n\n\n\n<p>Mattel managed to include their name without being intrusive.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"nerf\"><\/span>Nerf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062301\/nerf-logo.png\" alt=\"nerf logo\" class=\"wp-image-10815\" title=\"nerf logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062301\/nerf-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062301\/nerf-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062301\/nerf-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062301\/nerf-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Nerf designed an energetic logo to suit its audience of 8-17 year olds. It featured contrasting colors, a typeface with all-caps that leans to the right (indicating the sense of moving forward), as well as a pink dot pattern that resembles having arrived at great speeds.<\/p>\n\n\n\n<p>It is bold, playful and authentically &#8217;90s in its logo design.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"walkman\"><\/span>Walkman<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062343\/walkman-logo.png\" alt=\"walkman logo\" class=\"wp-image-10817\" title=\"walkman logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062343\/walkman-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062343\/walkman-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062343\/walkman-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062343\/walkman-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>A Sony Walkman was the coolest thing ever!<\/p>\n\n\n\n<p>It was a huge leap forward to be able to listen to music from anywhere at any time.<\/p>\n\n\n\n<p>This was reflected in the logo&#8217;s use of an abstract &#8220;W&#8221; and a modern, custom font. To represent the freedom you have to hear music how you want, and possibly how individualistic you are by doing so, the &#8220;L&#8221; was left unattached.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"seinfeld\"><\/span>Seinfeld<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062432\/seinfeld-logo.png\" alt=\"seinfeld logo\" class=\"wp-image-10819\" title=\"seinfeld logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062432\/seinfeld-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062432\/seinfeld-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062432\/seinfeld-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062432\/seinfeld-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>It was a show about nothing that had everything!<\/p>\n\n\n\n<p>A classic show with a classic logo. The yellow highlighted Jerry&#8217;s importance, while the italicized font reflected the show&#8217;s quirky yet mature nature.<\/p>\n\n\n\n<p>It was an extremely creative <a href=\"https:\/\/turbologo.com\/articles\/psychology-of-color\/\">use of color<\/a>, shape, and font. It was just like the show!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"the_bell_saves_the_bell\"><\/span>The Bell Saves the Bell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062522\/saved-by-the-bell-logo.png\" alt=\"saved by the bell logo\" class=\"wp-image-10821\" title=\"saved by the bell logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062522\/saved-by-the-bell-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062522\/saved-by-the-bell-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062522\/saved-by-the-bell-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062522\/saved-by-the-bell-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The Saved by the Bell circular logo is a unique mix of design elements, and it uses 3 different typesfaces and colors that are not related to each other. This helps communicate the show&#8217;s joyous nature.<\/p>\n\n\n\n<p>The larger font and yellow color of the word &#8220;bell&#8221; have been used to emphasize the meaning.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"tamagotchi\"><\/span>Tamagotchi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062609\/tamagotchi-logo.png\" alt=\"tamagotchi logo\" class=\"wp-image-10823\" title=\"tamagotchi logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062609\/tamagotchi-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062609\/tamagotchi-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062609\/tamagotchi-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062609\/tamagotchi-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The 1990 Tamagotchi logo featured a unique, scrawled typeface that looked like it was written with chalk by a child. As Tamagotchi is the pioneer of digital pet trends, the brand&#8217;s mix of lowercase and highercase letters reflects its innovation and uniqueness. Hot pink letters were a big hit on store shelves and created excitement.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"toys_r_us\"><\/span>Toys R Us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062645\/toys-r-us-logo.png\" alt=\"toys r us logo\" class=\"wp-image-10825\" title=\"toys r us logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062645\/toys-r-us-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062645\/toys-r-us-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062645\/toys-r-us-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062645\/toys-r-us-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Toys R Us&#8217; logo in the 1990s was just as playful and colorful as it is today. It suited the brand&#8217;s youthful demographic and reflected its nature. The brand&#8217;s authenticity and youthfulness is communicated by the backward &#8220;R&#8221;, which mimics young children\u2019s writing.<\/p>\n\n\n\n<p>The logo of today is similar, but with alternate colors and an addition of a star to the bowl of &#8220;R&#8221;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"baby_bottle_pop\"><\/span>Baby Bottle Pop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062743\/baby-bottle-pop-logo-1.png\" alt=\"baby bottle pop logo \" class=\"wp-image-10829\" title=\"baby bottle pop logo \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062743\/baby-bottle-pop-logo-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062743\/baby-bottle-pop-logo-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062743\/baby-bottle-pop-logo-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/30062743\/baby-bottle-pop-logo-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The Baby Bottle Pop logo featured a bright neon typeface, accompanied by a cap for a baby bottle and the word &#8220;Baby&#8221;, appropriately sized at a smaller scale. The wordmark is surrounded with a messy, chalk-like line that matches the interests of the target audience.<\/p>\n\n\n\n<p>Baby Bottle Pop&#8217;s marketing emphasised the fun, playful spirit of the candy&#8217;s &#8220;explosive&#8221; experience.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"another_second_of_your_attention\"><\/span>Another second of your attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The 90s saw logo design as fun, outrageous, and yet authentic to the brands represented. Bold typography and bright colors ruled the decade. This was a departure from today&#8217;s minimalist logo design trends.<\/p>\n\n\n\n<p>Although they were more funky than many logos today, the logos of the 1990s remained true to their brands (and the times). They will always be in our hearts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s logos favor simplicity. You can see this in the flat designs and sans-serif wordmarks of Google, Airbnb and Spotify&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":10831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>18 Amazing Logos from the &#039;90s | Turbologo<\/title>\n<meta name=\"description\" content=\"In the 90s, there were a lot of logos with bright colors and fun shapes. Today, they seem to be more sober and serious. But in the 90s, it was all about fun and the logos reflected it. 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