{"id":1075,"date":"2025-02-14T13:56:00","date_gmt":"2025-02-14T13:56:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1075"},"modified":"2025-05-26T10:09:49","modified_gmt":"2025-05-26T10:09:49","slug":"amazon-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/amazon-logo\/","title":{"rendered":"Amazon Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>So many great ideas began with simple startups! If you sometimes feel afraid of failing to succeed on market then this very article is for you. Amazon company history once again proves that diligence, resolve and a tiny bit of luck always lead to success!<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/#amazon_company_history\" title=\"Amazon company history\">Amazon company history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/#amazon_logo_evolution\" title=\"Amazon logo evolution\">Amazon logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/#old_amazon_logo\" title=\"Old Amazon logo\">Old Amazon logo<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/#new_amazon_logo\" title=\"New Amazon logo\">New Amazon logo<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/#amazon_font\" title=\"Amazon font\">Amazon font<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/#amazon_logo_meaning\" title=\"Amazon logo meaning\">Amazon logo meaning<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"amazon_company_history\"><\/span>Amazon company history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To answer that question, we need to delve deeper into the history of the company and its name creation. The current mega-corporation name (Amazon) is well-known by everyone, but has it always been like that? Absolutely not! A company founder, Jeffrey Bezos decided to create the biggest book shop in the world in 1994 and resorted to little-known-back-then Internet technology. It seems ordinary today, but it was truly innovative in his time. Initially, he called his project \u201cCadabra\u201d, a shortening from \u201cAbracadabra\u201d. <\/p>\n\n\n\n<p>Quite a special move indeed, but what\u2019s the trick behind it? The company started its business from phone sales it its name often was misheard and understood as \u201ccadaver\u201d. Those were unpleasant associations with a company that only trades books. And so Jeff began to search for a new name. And so it became a real issue. Does \u201cMakeItSo.com\u201d fit for such business? Or perhaps \u201cBrowse.com\u201d or \u201cBookmall.com\u201d would do better?<\/p>\n\n\n\n<p>Of course, we can easily deal with the problem by calling some professionals nowadays, but Jeff had to do it himself those years. And he resorted to logic. Provided customers are using the phone to contact the company, the name of it got to begin with \u201cA\u201d. In contrast, it would be a good idea to highlight a wide range of goods available by using the last letter of the alphabet \u2013 \u201cZ\u201d. One of the first words containing \u201cA\u201d and \u201cZ\u201d was the name of the biggest river in the world &#8211;&nbsp;the Amazon. A firm hint of superiority among rivals, isn\u2019t it?<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"amazon_logo_evolution\"><\/span>Amazon logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-logo-1997.png\" alt=\"Amazon logo, 1997\" class=\"wp-image-1177\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-logo-1997.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-logo-1997-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-logo-1997-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-logo-1997.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"old_amazon_logo\"><\/span>Old Amazon logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, the name has been chosen, but the Amazon logo faced another issue. Its design wasn\u2019t as sophisticated as its name. And you wouldn\u2019t want to see the result. Such designs never earn any rewards, except for maybe \u201cMe first try ever\u201d. Amazon <a href=\"https:\/\/turbologo.com\/articles\/choosing-font-of-logo\/\">logo font<\/a> looks awful, given its color environs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-first-logo.png\" alt=\"Amazon first logo\" class=\"wp-image-1176\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-first-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-first-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-first-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085000\/amazon-first-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>This, however, can still teach us a thing or two. If you have a brilliant business idea, enough resolve and proper startup funding \u2013 you are sure to succeed even with a label like the one shown before. A beautiful picture isn\u2019t the most important thing about business. Keep that in mind when the time comes.<\/p>\n\n\n\n<p>Obviously, after some time every one in the company realized the original Amazon logo isn\u2019t much of a presentable one. The idea of river current forming the letter \u201cA\u201d was a good one, but the <a href=\"https:\/\/turbologo.com\/logo-maker\">logo design<\/a> still couldn\u2019t be called stylish, interesting, or legible. The time has come to make a more attractive logo using vector images. Unfortunately, all the attempts to improve the logo playing with the river current shape and its background have failed miserably.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"new_amazon_logo\"><\/span>New Amazon logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19084959\/amazon-logo-1998.png\" alt=\"Amazon logos, 1998\" class=\"wp-image-1178\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19084959\/amazon-logo-1998.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19084959\/amazon-logo-1998-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19084959\/amazon-logo-1998-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19084959\/amazon-logo-1998.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Fortunately, however, Jeff decided to hire experts in the designing field to cope with the problem. He really didn\u2019t escape the fate of many other businessmen, who imply that making a nice little picture is easy. It happened to be far more complicated than he had thought, and the designers\u2019 approach proved to be more than plausible. That\u2019s why the logo hasn\u2019t changed ever since then.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085001\/amazon-current-logo.png\" alt=\"Amazon current logo\" class=\"wp-image-1175\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085001\/amazon-current-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085001\/amazon-current-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085001\/amazon-current-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/09\/19085001\/amazon-current-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Let\u2019s examine it closer. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"amazon_font\"><\/span>Amazon font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon has its own font &#8211; <strong>Amazon Ember <\/strong>and use it for all Amazon products and services.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"amazon_logo_meaning\"><\/span>Amazon logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon <a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">logo meaning<\/a> is that <strong>you can get almost anything on Amazon,<\/strong> <strong>everything starting with \u201cA\u201d to \u201cZ\u201d, a whole river of diversity<\/strong>. <strong>And the river is the biggest in the world!<\/strong> You can also see a smile in the logo, which is understood by everyone, regardless of age or nation. Amazon&#8217;s logo speaks of loyalty and amicability. Even amateurs can sense the difference between the initial and the <a href=\"https:\/\/turbologo.com\/articles\/dos-and-donts-of-using-a-logo-slogan\/\">new logos<\/a>. <\/p>\n\n\n\n<p>Nevertheless, there is something that can be seen only by professionals. First of all, the Amazon logo font has finally become legible, clear and it retained its properties even after being transformed. Secondly, this simple and easily-to-understand logo is hard to mistake for some other logo. This is something that lets down many beginner designers and artists in their attempts at creating vivid and meaningful pictures. <\/p>\n\n\n\n<p>What good is in complicity if a customer will get it all wrong and buy from your rival? The new Amazon <a href=\"https:\/\/turbologo.com\">company logo<\/a> states clearly: <strong>\u201cIf you want to be the first on the market, you got to be friendly to your customers and they will stay with you for years to come\u201d.<\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>So many great ideas began with simple startups! If you sometimes feel afraid of failing to succeed on market then&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Amazon logo meaning is related to the biggest river in the world. And Amazon logo history is as deep as waters of the river.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/amazon-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Amazon logo meaning is related to the biggest river in the world. 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