{"id":10484,"date":"2021-08-02T21:03:28","date_gmt":"2021-08-02T21:03:28","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=10484"},"modified":"2021-09-22T23:20:34","modified_gmt":"2021-09-22T23:20:34","slug":"guinness-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/guinness-logo\/","title":{"rendered":"Guinness Logo: History and Meaning"},"content":{"rendered":"\n<p>Guinness, the Irish beer brand, was first brewed in Dublin, Ireland in 1759. It is one the most famous beers in the entire world. Guinness, which has been in the family for the greater part of the 20th century, is now part of Diageo Group. It is brewed in 49 countries around the world and sold in more than 150.<\/p>\n\n\n\n\n\n<p>Guinness has evolved over the more than 260 years since its founding. However, its logo has stood the test.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#guinness_logo_history\" title=\"Guinness logo history\">Guinness logo history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#evolution_logo_guinness\" title=\"Evolution Logo Guinness\">Evolution Logo Guinness<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#1862-1955\" title=\"1862-1955\">1862-1955<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#1955-1968\" title=\"1955-1968\">1955-1968<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#1968-1997\" title=\"1968-1997\">1968-1997<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#1997-2005\" title=\"1997-2005\">1997-2005<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#2005-today\" title=\"2005-Today\">2005-Today<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#2016-today\" title=\"2016-Today\">2016-Today<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#the_guinness_logos_meaning\" title=\"The Guinness logo&#8217;s meaning\">The Guinness logo&#8217;s meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/guinness-logo\/#in_custody\" title=\"In custody\">In custody<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"guinness_logo_history\"><\/span>Guinness logo history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1600\" height=\"1009\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034426\/Guinness-brewery-Dublin-Ireland.jpg\" alt=\"Guinness brewery\" class=\"wp-image-10502\" title=\"Guinness brewery\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034426\/Guinness-brewery-Dublin-Ireland.jpg 1600w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034426\/Guinness-brewery-Dublin-Ireland-300x189.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034426\/Guinness-brewery-Dublin-Ireland-768x484.jpg 768w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034426\/Guinness-brewery-Dublin-Ireland-1536x969.jpg 1536w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034426\/Guinness-brewery-Dublin-Ireland.jpg\" data-full-size=\"1600x1009\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Guinness\">Guinness<\/a> was established in 1759 by Arthur Guinness, a brewer. His brewery was established in a shut down building in a low-profile part of Dublin. The city made an incredible deal for the founder. The founder rented the property for 45 pounds per year over 9,000 years. Guinness specialized in stout beer, which is a beer known for its dark, almost-black color. Decades after decades, Guinness began exporting its beers across the British Empire and eventually around the globe, becoming the most well-known stout. It is due to high quality products, strong branding and advertising (often using the iconic toucan bird) since the 1940s. Guinness&#8217; logo has stood the test of time because the Guinness harp symbol was used as a logo as early as <strong>1862<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"evolution_logo_guinness\"><\/span>Evolution Logo Guinness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27032948\/guinness-logo-evolution.png\" alt=\"guinness logo evolution\" class=\"wp-image-10486\" title=\"guinness logo evolution\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27032948\/guinness-logo-evolution.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27032948\/guinness-logo-evolution-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27032948\/guinness-logo-evolution-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27032948\/guinness-logo-evolution.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Since the beginning of the history of the beer&#8217;s iconic brand, the visual identity has been built around one simple symbol. The Golden Harp is more than a simple symbol or picture. It is synonymous with the brand, representing its philosophy, history, and values.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1862-1955\"><\/span>1862-1955<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033136\/guinness-logo-1862.png\" alt=\"guinness logo 1862\" class=\"wp-image-10488\" title=\"guinness logo 1862\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033136\/guinness-logo-1862.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033136\/guinness-logo-1862-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033136\/guinness-logo-1862-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033136\/guinness-logo-1862.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Guinness&#8217;s first logo was created in 1862. It featured a monochrome badge and a double oval outline, where the ornate wordmark was in two styles. The emblem&#8217;s upper portion featured a harp, which was surrounded by cursive letters. Although it was an ordinary logo for its time, it had a lot text and details. However, it looked professional and strong.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1955-1968\"><\/span>1955-1968<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033404\/guinness-logo-1955.png\" alt=\"guinness logo 1955\" class=\"wp-image-10489\" title=\"guinness logo 1955\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033404\/guinness-logo-1955.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033404\/guinness-logo-1955-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033404\/guinness-logo-1955-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033404\/guinness-logo-1955.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The 1955 Guinness logo was reduced to a single harp. It was drawn in monochrome and placed on a white background with no lettering or framing.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1968-1997\"><\/span>1968-1997<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033548\/guinness-logo-1968.png\" alt=\"guinness logo 1968\" class=\"wp-image-10491\" title=\"guinness logo 1968\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033548\/guinness-logo-1968.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033548\/guinness-logo-1968-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033548\/guinness-logo-1968-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033548\/guinness-logo-1968.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>1968 sees the Harp get modern contours and a new color palette. Now its thick and smooth lines in dark l are placed on a gradient background of <a href=\"https:\/\/turbologo.com\/articles\/blue-logos\/\">blue<\/a>, resembling the sky, and instills a feeling of lightness and freedom.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1997-2005\"><\/span>1997-2005<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033845\/guinness-logo-1997.png\" alt=\"guinness logo 1997\" class=\"wp-image-10493\" title=\"guinness logo 1997\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033845\/guinness-logo-1997.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033845\/guinness-logo-1997-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033845\/guinness-logo-1997-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27033845\/guinness-logo-1997.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>In 1997, the wordmark was added as an additional element to the logo. The brand&#8217;s custom serif stencil font was as natural as the golden harp. It has only been slightly improved over the years. This logo features all letters in the same size. It looks massively masculine and is located beneath a feminine emblem.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2005-today\"><\/span>2005-Today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034032\/guinness-logo-2005.png\" alt=\"guinness logo 2005\" class=\"wp-image-10495\" title=\"guinness logo 2005\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034032\/guinness-logo-2005.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034032\/guinness-logo-2005-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034032\/guinness-logo-2005-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034032\/guinness-logo-2005.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>In 2005, the color palette was expanded. The golden harp was placed above the white inscription on a black background. Although the wordmark was set in capitals, only the first letter was increased in comparison to the others. This adds sophistication and timelessness to the text. The date mark &#8220;est 1759&#8221;, in thin white symbols, was located to the left and right of the emblem.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2016-today\"><\/span>2016-Today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034139\/guinness-logo-2016.png\" alt=\"guinness logo 2016\" class=\"wp-image-10497\" title=\"guinness logo 2016\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034139\/guinness-logo-2016.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034139\/guinness-logo-2016-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034139\/guinness-logo-2016-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034139\/guinness-logo-2016.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Guinness&#8217; visual identity was redesigned in 2016. The new emblem is three-dimensional and metallic. The harp was enlarged, and the white inscription received a <a href=\"https:\/\/turbologo.com\/articles\/104-perfect-free-fonts-for-logo-design\/\">new typeface<\/a> that has elongated serifs and sharpened serifs. This font looked very elegant and old-fashioned.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"the_guinness_logos_meaning\"><\/span>The Guinness logo&#8217;s meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034314\/guinness-symbol.png\" alt=\"guinness symbol\" class=\"wp-image-10499\" title=\"guinness symbol\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034314\/guinness-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034314\/guinness-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034314\/guinness-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/27034314\/guinness-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p><strong>Benjamin Lee Guinness adopted the harp as Ireland&#8217;s national symbol in 1862 to promote his beer. The logo was based on a particular harp, the Brian.<\/strong><\/p>\n\n\n\n<p>Boru&#8217;s Harp is the oldest Gaelic harp.<\/p>\n\n\n\n<p>The official national emblem of Ireland is the harp, which can also be found on Republic&#8217;s coins.<\/p>\n\n\n\n<p>There is however a distinction between the Guinness and Irish government harps. The <strong>Guinness Harp is always displayed with the straight edge (the soundboard)<\/strong>, while the government harp appears always with the straight edge (the soundboard), to the right.<\/p>\n\n\n\n<p>Over the years, there have been many changes in the design of the Harp Device. These include a decrease in the number strings. Design Bridge introduced the current harp in 2005.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"in_custody\"><\/span>In custody<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When designing your logo, or redesigning one, don&#8217;t be afraid to draw inspiration from Guinness. You could use the Guinness logo as a reference symbol for your region. You might find inspiration in the mythology and legends of your country. For example, did you know that the <a href=\"https:\/\/turbologo.com\/articles\/nike-logo\/\">Nike logo<\/a> was inspired by the Greek goddess of victory?<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Guinness, the Irish beer brand, was first brewed in Dublin, Ireland in 1759. It is one the most famous beers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guinness Logo: History and Meaning | Turbologo<\/title>\n<meta name=\"description\" content=\"The Guinness logo is one of the most recognizable logos in the world. 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