{"id":10406,"date":"2021-07-29T21:06:22","date_gmt":"2021-07-29T21:06:22","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=10406"},"modified":"2025-05-27T14:27:51","modified_gmt":"2025-05-27T14:27:51","slug":"new-slack-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/new-slack-logo\/","title":{"rendered":"Slack&#8217;s New Logo. Why They Changed a Logo?"},"content":{"rendered":"\n<p>Slack shared its new logo via social media. As you all know, there&#8217;s always a reaction. This is especially true when it comes to the image and reputation of a beloved brand. It is often a thoughtful and necessary decision to change the logo, at least from the perspective of the company. Many times, multiple agencies and departments are involved when creating a new brand identity. Was Slack successful in this case?<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/new-slack-logo\/#a_few_words_about_slack\" title=\"A few words about Slack\">A few words about Slack<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/new-slack-logo\/#slack_logo_history\" title=\"Slack logo history\">Slack logo history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/new-slack-logo\/#slack_logo_evolution\" title=\"Slack logo evolution\">Slack logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/new-slack-logo\/#slack_logo_meaning\" title=\"Slack logo meaning\">Slack logo meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/new-slack-logo\/#slack_logo_font\" title=\"Slack logo font\">Slack logo font<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/new-slack-logo\/#comment_on_their_new_logo\" title=\"Comment on their new logo\">Comment on their new logo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"a_few_words_about_slack\"><\/span>A few words about Slack<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051713\/5c78573fa53e63592e00ae09_Slack-company-sign.jpg\" alt=\"slack company\" class=\"wp-image-10411\" title=\"slack company\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051713\/5c78573fa53e63592e00ae09_Slack-company-sign.jpg 1200w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051713\/5c78573fa53e63592e00ae09_Slack-company-sign-300x150.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051713\/5c78573fa53e63592e00ae09_Slack-company-sign-768x384.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051713\/5c78573fa53e63592e00ae09_Slack-company-sign.jpg\" data-full-size=\"1200x600\" \/><\/figure>\n\n\n\n<p>Let&#8217;s start by introducing you to Slack. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Slack_(software)\">Slack<\/a>, an IT tool and a collaboration platform that is used at work, can be described as: It is an internal chat program that allows employees and managers to exchange files and communicate with each other. The company&#8217;s name comes from the acronym &#8220;Searchable Log of All Conversations and Knowledge&#8221;, which can be translated into a searchable database of all conversations or knowledge. The company was originally launched in 2014 as a videogame solution. It has quickly gained market value, now exceeding one billion dollars. Slack is made up of several people who helped create and sell the Flickr Photo Network.<\/p>\n\n\n\n<p>The Turbologo team uses Slack. This tool allows us to communicate with our colleagues and to share photos of dogs.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"slack_logo_history\"><\/span>Slack logo history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051845\/slack-old-logo.png\" alt=\"slack old logo\" class=\"wp-image-10412\" title=\"slack old logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051845\/slack-old-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051845\/slack-old-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051845\/slack-old-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051845\/slack-old-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Shortly before Slack <strong>was launched in 2013<\/strong>, the company&#8217;s initial logo was designed. The logo was shaped like an octothorp, or the &#8220;hashtag&#8221;, and was octothorp-shaped. The logo was created before Instagram existed, so it was very unique and easy to recognize. The original Slack logo was made up of 11 different colors (yes, that&#8217;s right) and the image had a perfect 18-degree angle. What could have motivated the management to choose a new image for 2019?<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"slack_logo_evolution\"><\/span>Slack logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052007\/slack-old-and-new-logo.png\" alt=\"slack: old and new logo\" class=\"wp-image-10413\" title=\"slack: old and new logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052007\/slack-old-and-new-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052007\/slack-old-and-new-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052007\/slack-old-and-new-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052007\/slack-old-and-new-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The logo became more complicated and more burdensome for the company. It was easy to make mistakes in the angle or color of the old logo, which could have had disastrous consequences for their image. Slack also stated that the logo was not compatible with backgrounds of different colors because they could clash. Slack came up with different logos for different formats to address this issue. Their logo for the app was not the same as the original logo. This is because Slack didn&#8217;t have a plan. The &#8220;hashtag&#8221;, a popular hashtag, has become a much more common term. The new image was created by Michael Bierut and Pentagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052115\/slack-branding.png\" alt=\"slack new branding\" class=\"wp-image-10415\" title=\"slack new branding\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052115\/slack-branding.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052115\/slack-branding-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052115\/slack-branding-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052115\/slack-branding.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The Slack logo has been simplified from the original logo. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"slack_logo_meaning\"><\/span>Slack logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The logo is now a combination 11 colors and an angle. <strong>The logo was unveiled in January and consists of four colors: <a href=\"https:\/\/turbologo.com\/articles\/red-logos\/\">red<\/a>, gold and <a href=\"https:\/\/turbologo.com\/articles\/green-logos\/\">green<\/a>, four small bubbles, and four rectangles with rounded corners. <\/strong>The logo can be used with other background colors, such as black or dark purple. The new Slack logo meets more needs and is more harmonious.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"slack_logo_font\"><\/span>Slack logo font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Slack logo is featured a font called <strong>Hellix Bold<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d34u8crftukxnk.cloudfront.net\/slackpress\/prod\/sites\/6\/2019-01_BrandRefresh_Old-to-New-Final.gif\" alt=\"slack gif\" title=\"slack gif\"\/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"comment_on_their_new_logo\"><\/span>Comment on their new logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some New Yorkers saw a Slack advertisement in two New York newspapers a few days before the official launch. Is it a typographical error on the part of the publisher? Rarely does an image change on the internet before it appears elsewhere. During the launch, comments arrived quickly. Although the company did take the time to explain the reason for the change in a blog post many people had already concluded that Slack&#8217;s new look was no longer unique or interesting. Some thought the new logo looked like a duck, windmill, or four eggplants. During a logo change, no company is immune from criticism.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Slack shared its new logo via social media. As you all know, there&#8217;s always a reaction. This is especially true&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slack&#039;s New Logo. Why They Changed a Logo? | Turbologo<\/title>\n<meta name=\"description\" content=\"Do you remember the logo of Slack before? 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