{"id":1039,"date":"2024-08-09T12:10:00","date_gmt":"2024-08-09T12:10:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1039"},"modified":"2025-03-20T07:06:31","modified_gmt":"2025-03-20T07:06:31","slug":"company-logo-design","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/company-logo-design\/","title":{"rendered":"Company logo design \u2013 ideas and tips"},"content":{"rendered":"\n<p>Any successful company requires successful branding. This notion is comprised of numerous elements, ranging from slogan, logo and <a href=\"https:\/\/turbologo.com\/business-name-generator\">name development<\/a> to target group studying and proper advertising. Only a correct combination of the given items will turn your company into a legendary brand. So, now we are going to analyze various companies\u2019 logos in order to find out what actually makes a company logo design so very unique and special.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/#consulting_history\" title=\"Consulting history\">Consulting history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/#from_history_to_geography\" title=\"From history to geography\">From history to geography<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/#brand_face\" title=\"Brand face\">Brand face<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/#encoded_details\" title=\"Encoded details\">Encoded details<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/#dont_be_afraid_of_bright_color\" title=\"Don\u2019t be afraid of bright color \">Don\u2019t be afraid of bright color <\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/company-logo-design\/#dont_forget_about_fashion_trends\" title=\"Don\u2019t forget about fashion trends\">Don\u2019t forget about fashion trends<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"consulting_history\"><\/span>Consulting history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>People like things with history; quite often stories behind a brand make it part of culture and everyday life, and the, in turn, makes it somewhat unusual and firmly desired. Without the history any vintage crockery turns into ordinary porcelain trash, and a vinyl plate becomes useless, annoying dust collector. Who uses a quill for writing nowadays? Nobody, and ballpoint pens are slowly being replaced by sensor keyboards. But we all know a quill as a symbol, and the Guild of Food Writers logo, people who are busy with polishing writing and culinary talents, are also of some importance to us. Their logo is a good example of negative space usage. You\u2019ve noticed that spoon, haven\u2019t you?<strong>&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"800\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/The-guild-of-food-writers-logo.png\" alt=\"The guild of food writers logo\" class=\"wp-image-1043\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/The-guild-of-food-writers-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/The-guild-of-food-writers-logo-300x234.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/The-guild-of-food-writers-logo-768x600.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/The-guild-of-food-writers-logo.png\" data-full-size=\"1024x800\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"from_history_to_geography\"><\/span>From history to geography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This history effect of a product can be created by getting to place where it was manufactured. A location is also part of history, and being presented in company logo would mean relation to its roots. One of the best examples of such business logo design is Toblerone chocolate. The logo depicts Matterhorn in Swiss Alps, and everybody knows that best chocolate is produced there. Customers don\u2019t have to familiarize themselves with composition or producing country, as logo shows all the advantages. Even the chocolate itself is mountain shaped, which also a good move. And then again, rather professional usage of negative space, as bear is a symbol of company\u2019s hometown.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"800\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085046\/Toblerone-logo.png\" alt=\"Toblerone logo\" class=\"wp-image-1044\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085046\/Toblerone-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085046\/Toblerone-logo-300x234.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085046\/Toblerone-logo-768x600.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085046\/Toblerone-logo.png\" data-full-size=\"1024x800\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"brand_face\"><\/span>Brand face<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quite often, companies offer actors and celebrities to become their faces, and it has its uses. However, many stars aren\u2019t as faithful and take part in several adverts at the same, thus ruining a marketing effect. A made-up and drawn character, as opposed to them, will never betray you. M&amp;M&#8217;s can\u2019t find out their relation to Alps, and Marlboro Man will never smoke Lucky Star, and of course he will never use that nicotine patch. So, if you are having a drawn, fictitious guardian angel, making it your business logo is the best option here. Actually, Michelin has already done so. Certainly, we know many other quality tire producers, but what about their logos?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"800\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/Michelin-logo.png\" alt=\"Michelin logo\" class=\"wp-image-1042\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/Michelin-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/Michelin-logo-300x234.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/Michelin-logo-768x600.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085047\/Michelin-logo.png\" data-full-size=\"1024x800\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"encoded_details\"><\/span>Encoded details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Company logo is mini-history of your brand told by a tiny picture. Consider well a usage of that space. We already analyzed some negative space examples, but how to design a business logo with an additional sense about it? You just look for an opportunity to endow your logo with details, which would encode some message in it. Follow the Baskin Robbins example. If you study their logo carefully, you will notice 131 number, which implies a wide range of tastes and flavors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"800\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Baskin-Robbins-logo.png\" alt=\"Baskin Robbins logo\" class=\"wp-image-1041\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Baskin-Robbins-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Baskin-Robbins-logo-300x234.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Baskin-Robbins-logo-768x600.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Baskin-Robbins-logo.png\" data-full-size=\"1024x800\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"dont_be_afraid_of_bright_color\"><\/span><strong>Don\u2019t be afraid of bright color <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t forget about colors and their meanings. All those \u201chow to make a business logo\u201d guides state that bright colors, such as red or acid-green, ain\u2019t your best choice, but in some cases it proves to be just fine. Bank of America red logo implies it to be the first, the strongest and the best, as it is a color of leadership and power.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"800\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Bank-of-America-logo.png\" alt=\"Bank of America logo\" class=\"wp-image-1040\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Bank-of-America-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Bank-of-America-logo-300x234.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Bank-of-America-logo-768x600.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085048\/Bank-of-America-logo.png\" data-full-size=\"1024x800\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"dont_forget_about_fashion_trends\"><\/span><strong>Don\u2019t forget about fashion trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your establishment is a reliable college of lawyers, then you might care less about fashion trends, but if your business is somehow related to fashion industry or contemporary pop-culture, following tendencies and label customizing is are a must for you. Your business logo must change according to up-to-date situation. Take Starbucks for example, they often alter their logo accepting contemporary standards, as their target group is youngsters.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"4574\" height=\"3049\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/04\/19085159\/starbucks-logo-2.jpg\" alt=\"Starbucks logo\" class=\"wp-image-802\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/04\/19085159\/starbucks-logo-2.jpg 4574w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/04\/19085159\/starbucks-logo-2-300x200.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/04\/19085159\/starbucks-logo-2-768x512.jpg 768w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/04\/19085159\/starbucks-logo-2-1600x1067.jpg 1600w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/04\/19085159\/starbucks-logo-2.jpg\" data-full-size=\"4574x3049\" \/><\/figure>\n\n\n\n<p>If a brand doesn\u2019t follow tendencies &#8211; it disappears. Remember that Nokia case? The ones who ignored smartphones and perished? Motorola company once followed quite a similar path, who also found new technologies unreliable. We will never see that logo again, as the company was bought by Lenovo giant. So, our ultimate advice is that don\u2019t pay attention to a picture, which can be created for free using online graphic editor. In the end, it is your company itself, and all it does or produces that makes it successful.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Any successful company requires successful branding. This notion is comprised of numerous elements, ranging from slogan, logo and name development&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Company logo design \u2013 ideas and tips | Turbologo<\/title>\n<meta name=\"description\" content=\"A business logo design could be created with the help of history and geography of company\u2019s hometown. A company logo follows the same pattern, but you might be willing to add something more, like brand face or encoded details. 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The best logo design companies often alter their logos, following latest trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/company-logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T12:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T07:06:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085045\/Company-logo-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/company-logo-design\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085045\/Company-logo-design.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/08\/19085045\/Company-logo-design.jpg\",\"width\":1000,\"height\":700,\"caption\":\"Company logo design\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/company-logo-design\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/company-logo-design\/\",\"name\":\"Company logo design \\u2013 ideas and tips | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/company-logo-design\/#primaryimage\"},\"datePublished\":\"2024-08-09T12:10:00+00:00\",\"dateModified\":\"2025-03-20T07:06:31+00:00\",\"description\":\"A business logo design could be created with the help of history and geography of company\\u2019s hometown. 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