What are business success criteria? Those are sales, recognition and popularity of course! And let’s not forget the possibility to create brand cults. It is a success when people wear t-shirts with a favorite product branding. Or when people gather in numerous communities in social networks and discuss your products. Yet the ultimate goal of any logo branding is to become the epitome of our consumer society. That’s why stylish and proper branded goods are valued far more nowadays. In our today’s article, we are going to tell you how branding works.
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Recognition is one of the success criteria. It is a crucial point for even the biggest companies and megacorporations. Let alone some startups which heavily depend on it too. It is a recognition which enables you to get new contacts, get to know important people and thus increasing your sales. And if you believe that your goods are top-notch stuff and they don’t need advertising – you are terribly wrong. Competence nowadays is harder than ever! You definitely will fold up, should you drop quality marketing. Even if your goods are a must for every person in the world, you know.
And why is this? Simply because products today are far more than just an item designed to face your daily needs. You don’t just wipe your nose anymore. You wipe it with some finely crafted stuff, designed by a producer who cares about your skin, and the wipe is the best on the market of course. People won’t even have a look at some other brand, even if it is cheaper. And they know that those wipes are crafted for them especially. That’s why you shouldn’t underestimate the importance of product identity.
Then again, what is branding?
As we do know advantages and benefits, we are down to finding out what successful branding is and how to use it. The gist is that your products should be unique even if it is just a petty wipe. It is imperative to define the big difference between your wipe and all the analogs is. And then you should reflect all those properties in an inspiring logo. The final step is to communicate those ideas to your clients via advertising.
What does successful branding look like? It is empathy with your customers in the first place. It enables them to be proud of their purchases and they also start boasting about it. The reason for this is that empathy endows things with a variety of positive qualities like professionalism, durability, genuineness, exquisite style, etc. Such wares also stress the status of their owner as famous brands cost far more than their analogs.
How to design successful branding
Proper positioning is key. No Apple client has ever doubted its goods. They all know what the mission of the company is and what kind of people are engaged in it. And this is a critical point where most of the market players go down. They just don’t know how to promote their brand when initiating marketing campaigns.
PewDiePie, for instance, is the most popular vlogger. But adverts in his vlog would never attract elderly people. And if it is your target group, you are doomed. You should know what exactly you endow your logo with and why. Because chaos and disorder in one’s thoughts inevitably lead to chaos and disorder in one’s actions. Even if you succeed in your brand recognition, most people would say that they really do know the brand but still don’t get what the company does.
Can clients make it out if you don’t know it yourself? If you won’t make up your own image, your rivals are sure to label it as something your customers won’t like. Consequently, your logo and overall style should let everyone know what kind of company it is, what is the brand philosophy, what exactly it sells, etc. Don’t even try to feed on another brand’s popularity. Should you state that your company is a Netflix killer; thousands of journalists will twist your words turning you into a mockery.
A successful logo design and branding secret
If you know your production well, there is no one except you who is capable of transferring all that knowledge into a logo. Stay in touch with your team and design your company branding. Don’t involve any side parties in the process. You can create your logo using recent sites. Logo maker will provide you lots of complete designs to choose from even if you are anything but a designer yourself. You just keep in mind that a successful brand design includes recognition, pleasant impressions, and usability. All the rest is optional or even not unnecessary, especially, if you have already thought your branding and positioning strategy over.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.